| Course | BUSI 336 Introduction to Entrepreneurship (BUSI336) |
|---|---|
| Module/Week | 4 |
| Assignment | Product Feasibility Analysis (Group) |
| Paper type | Group feasibility analysis |
| Length | about 604 words, 2 double-spaced pages plus title page and references. Course guide: a group analysis testing whether the proposed product or service is desirable to customers and whether demand is sufficient, including a first revenue forecast and a biblical worldview, in current APA format |
| Format | APA 7 student paper |
| Points | 60 |
| School | Liberty University Online |
| Program | BS in Business Administration |
| Where it sits | Module/Week 4 in Liberty's published BUSI 336 course guide; current sections can differ |
| Updated | October 2026 |
Free sample paper for BUSI 336 Week 4
Will Families Pay for the Assessment? A Product Feasibility Analysis for SteadyHome
[Student Name]
School of Business, Liberty University
BUSI 336: Introduction to Entrepreneurship
Product Feasibility Analysis (Group)
[Instructor Name]
[Date]
SteadyHome, its concept test and its survey results are composites; the research and Bible passage cited are real. The guide does not publish the analysis template, so the headings follow the concept test, buyer intention survey and revenue forecasting steps the module/week's readings and presentation cover.
Will Families Pay for the Assessment? A Product Feasibility Analysis for SteadyHome
Product Desirability: The Concept Test
The group wrote a one-page concept statement describing SteadyHome's service: a 90-minute home safety assessment by a trained assessor for $150, a written report with photographs and recommended modifications, installation priced per project and a follow-up visit after 30 days. The statement was shown to four physical and occupational therapists, eight older homeowners and eight adult children.
Feedback led to two changes. Therapists said the assessment would be more credible if it followed a recognized home hazard checklist, so SteadyHome will use one and train assessors on it. Several older homeowners said $150 felt high for "just a visit," while adult children found it reasonable. In response, SteadyHome will credit the assessment fee toward any installation over $500, which makes the price easier for homeowners to accept without lowering it for those who buy only the assessment.
Evidence That the Product Works
The service's central promise is fewer falls. Gillespie et al. (2012) combined controlled trials of fall prevention among older adults in the community; checking a home for hazards and changing it lowered how often people fell, and the benefit was greatest for those most likely to fall and where an occupational therapist did the work. That finding supports SteadyHome's design, which targets people who have fallen or fear falling and builds on clinical knowledge.
Demand: The Buyer Intention Survey
The group surveyed 60 people through two churches and a senior center in the Lynchburg region: 34 adults aged 65 and older and 26 adult children of older parents. After reading the concept statement, respondents were asked how likely they would be to buy the assessment within the next year at $150.
| Response | Older adults (n = 34) | Adult children (n = 26) |
|---|---|---|
| Definitely would buy | 3 | 6 |
| Probably would buy | 8 | 9 |
| Might or might not | 10 | 7 |
| Probably or definitely would not | 13 | 4 |
Adult children expressed much stronger intent than older adults, confirming the Module/Week 2 view that they are a key buyer. Stated intentions, however, are not purchases. Morwitz et al. (2007) showed that what people say they will buy tracks actual buying more closely for familiar products than for new ones. SteadyHome's service is new to most respondents, so the group applied conservative conversion rates: 50 percent of "definitely" and 15 percent of "probably" respondents are assumed to buy. A survey measures hope; a forecast has to measure what people will actually pay for.
First Revenue Forecast
Applying those rates to the sample gives 4.5 "definite" buyers and 2.6 "probable" buyers, about 7 of 60, or roughly 12 percent of people similar to the respondents. The survey sample was drawn from engaged community groups, so the group reduced that rate to 1 percent of the estimated 11,000 older adults in the region who fall each year, a deliberately cautious figure of 110 assessments in the first year.
At $150 per assessment, assessments produce $16,500. If 60 percent of assessed households buy installations averaging $900, installations add $59,400, for first-year revenue of about $75,900 before the fee credits, which reduce it by roughly $9,900. The adjusted forecast of about $66,000 becomes the starting point for the financial feasibility analysis.
Biblical Worldview
Proverbs observes that answering before listening is folly (English Standard Version Bible, 2001/2016, Proverbs 18:13). The concept test put that principle into practice: the group changed its pricing because it listened to the homeowners who would use the service. The survey also involved respondents from churches, and the group treated their answers with care, collecting no names or health details and reporting only totals.
Conclusion
SteadyHome's service is desirable to the people who refer and pay for it and is supported by evidence that it reduces falls. Demand is real but concentrated among adult children, and survey enthusiasm must be discounted heavily. A cautious first-year forecast of about $66,000 suggests the business can begin part time, as planned, while the go-to-market strategy works to reach adult children directly.
References
English Standard Version Bible. (2016). Crossway. (Original work published 2001)
Gillespie, L. D., Robertson, M. C., Gillespie, W. J., Sherrington, C., Gates, S., Clemson, L. M., & Lamb, S. E. (2012). Interventions for preventing falls in older people living in the community. Cochrane Database of Systematic Reviews, 2012(9), Article CD007146. https://doi.org/10.1002/14651858.CD007146.pub3
Morwitz, V. G., Steckel, J. H., & Gupta, A. (2007). When do purchase intentions predict sales? International Journal of Forecasting, 23(3), 347-364. https://doi.org/10.1016/j.ijforecast.2007.05.015
What the BUSI 336 Week 4 instructions ask
Module/Week 4 of BUSI 336 addresses product feasibility, with the module/week's readings, a video presentation on revenue forecasting, Discussion Board 4 and the group's Product Feasibility Analysis, worth 60 points. Having judged the industry attractive in Module/Week 3, the group now asks whether customers want the specific product or service and whether enough of them will buy it. The presentation on revenue forecasting points toward the analysis that follows, since the demand estimate here feeds the financial feasibility analysis in Module/Week 6, and the biblical worldview requirement applies to how the group gathers and uses customer information.
How this BUSI 336 Week 4 example is built
The analysis tests desirability first and demand second. A concept statement describes the service and its price, and feedback from the people who saw it leads to two changes. A buyer intention survey of older adults and adult children then measures interest, and the group adjusts the stated intentions downward based on research on how intentions translate into purchases. A short section shows that the product's central promise has evidence behind it. A revenue forecast, a faith section and a conclusion complete the paper. A table lays out every answer category by respondent group, so a reader can redo the conversion and the forecast.
BUSI 336 Week 4 grading rubric: where the points go
Credit goes to a concept test that really probes whether customers want the product, a demand measure built on actual respondents, candor about what surveys cannot show, a forecast with visible steps, Scripture applied to the work and correct APA style. Instructors reward groups that change the product in response to feedback and that discount survey enthusiasm rather than treating every "probably will buy" as a sale. Forecasts with no visible arithmetic or assumptions, or analyses that rely only on the founders' opinion of the product, lose points. Groups that cite research on the gap between intentions and purchases, and use it to adjust their numbers, demonstrate a mature understanding of demand estimation.
BUSI 336 Week 4 help: mistakes that cost points
Write a one-page concept statement and show it to real potential customers and to people who would refer them, then record what they would change. Survey enough people to see a pattern, and ask how likely they are to buy at a stated price. Discount the results using published evidence on intentions and purchases. Show the forecast as a chain of numbers a reader can check. Note any changes to the product, since the go-to-market strategy in Module/Week 5 depends on them. Churches, senior centers and professional contacts are practical places to find respondents, but describe how the sample was drawn and note any bias it may introduce. The revenue forecasting presentation from this module/week shows how to turn survey results into a first-year revenue figure that the financial analysis can reuse.
Related BUSI 336 sample papers
Other BUSI 336 weeks
- BUSI 336 Week 1: Entrepreneur Self Analysis
- BUSI 336 Week 2: Business Idea Definition
- BUSI 336 Week 3: Industry Feasibility Analysis
- BUSI 336 Week 5: Go-to-Market Strategy
- BUSI 336 Week 6: Financial Feasibility Analysis
- BUSI 336 Week 7: Discussion Board 6 Thread
- BUSI 336 Week 8: Final Business Presentation
More BS in Business Administration sample papers
- BUSI 332 Week 4: Consumer Behavior Profile
- BUSI 335 Week 4: Forum 2 Replies
- BUSI 338 Week 4: Phase 2 Presentation
- BUSI 342 Week 4: Forum 2 Replies
BUSI 336 Week 4 questions, answered
What is the BUSI 336 Product Feasibility Analysis?
A 60-point group deliverable in BUSI 336's Module/Week 4, testing whether customers want the proposed product or service and whether demand supports a first revenue forecast.
Where can I find a free BUSI 336 Week 4 sample paper?
This page shows a complete BUSI 336 Week 4 group analysis using a concept test and buyer survey for a home safety service.
What is a concept test?
A one-page description of a proposed product, including its benefits and price, shown to potential customers and others to gather reactions before the product is built or launched.
Do purchase intention surveys predict sales?
Only partly. Research shows intentions relate to purchases but overstate them, so forecasters discount the share of respondents who say they will buy.
What else is due in BUSI 336 Module/Week 4?
Discussion Board 4 is due the same module/week, and a video presentation on revenue forecasting shows how to turn the survey results into the first sales estimate.
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