| Course | BUSI 336 Introduction to Entrepreneurship (BUSI336) |
|---|---|
| Module/Week | 5 |
| Assignment | Go-to-Market Strategy (Group) |
| Paper type | Group go-to-market plan |
| Length | about 615 words, 2 double-spaced pages plus title page and references. Course guide: a group plan explaining how the venture will position, price, distribute and promote its product and launch it to the target market, with a biblical worldview, in current APA format |
| Format | APA 7 student paper |
| Points | 60 |
| School | Liberty University Online |
| Program | BS in Business Administration |
| Where it sits | Module/Week 5 in Liberty's published BUSI 336 course guide; current sections can differ |
| Updated | October 2026 |
Free sample paper for BUSI 336 Week 5
Reaching the Adult Child First: A Go-to-Market Strategy for SteadyHome Safety Services
[Student Name]
School of Business, Liberty University
BUSI 336: Introduction to Entrepreneurship
Go-to-Market Strategy (Group)
[Instructor Name]
[Date]
SteadyHome, its partners and its launch figures are composites; the research and Bible passage cited are real. The guide does not publish the strategy template, so the headings follow the positioning, pricing, channel, promotion and launch elements a go-to-market plan commonly covers.
Reaching the Adult Child First: A Go-to-Market Strategy for SteadyHome Safety Services
Positioning
The product feasibility survey showed that adult children were about twice as likely as older adults to say they would buy SteadyHome's assessment. The positioning statement therefore speaks to both but leads with the family: "For families who want an aging parent to keep living safely at home, SteadyHome is the home safety service that finds fall hazards with a clinician's eye and fixes them in one visit, unlike a handyman who installs only what is asked." Messages to older adults stress independence and staying in the home they love; messages to adult children stress confirmation, through a photo report, that a parent's home is safe.
Pricing
The assessment remains $150, the price tested in Module/Week 4, with the fee credited toward installations over $500. Installations are priced per project from a published menu, for example a pair of grab bars installed for a fixed fee, so families can see costs before agreeing. Published prices also address a common fear among older homeowners of being overcharged by contractors. SteadyHome will not discount the assessment at launch, because a low price could signal that it is merely a sales visit.
Channels
SteadyHome will reach customers through three referral channels rather than through retail or paid advertising. Physical and occupational therapists see patients at the moment of highest risk, after a fall or surgery, and families trust their recommendations. Home health agencies visit older adults at home and notice hazards they cannot fix. Churches connect SteadyHome with older members and with adult children who attend with them. The founding member's six years in hospital rehabilitation provide the first contacts in the first two channels.
Promotion
Research supports a referral-based approach. Trusov et al. (2009) found that word-of-mouth referrals produced larger and longer-lasting effects on new customer acquisition than traditional marketing events. Kumar et al. (2010) showed that a customer's value as a source of referrals differs from that customer's value as a buyer, and that well-designed referral programs can identify and encourage customers who influence others. SteadyHome will therefore ask satisfied families for permission to share their stories, give referring families a free follow-up visit and present free 30-minute fall prevention talks at churches and senior centers. Each talk teaches simple, free changes, such as removing loose rugs, so families benefit even if they never buy. A talk that helps people who never become customers is the most credible advertisement a home safety business can run.
Launch Calendar and Targets
| Period | Activities | Target |
|---|---|---|
| Days 1-30 | Meet 10 therapists and 4 home health agencies; first two church talks | 6 assessments |
| Days 31-60 | Two more talks; referral follow-up program begins | 9 assessments |
| Days 61-90 | Review referral sources; drop the weakest channel | 12 assessments |
The targets total 27 assessments in the first quarter, roughly in line with the 110 forecast for the first year. Each referral source will be tracked by name, so the group can see which channel produces paying customers.
Biblical Worldview
Solomon counsels choosing a good reputation over wealth (English Standard Version Bible, 2001/2016, Proverbs 22:1). For a business whose customers are often frightened after a fall, a good name depends on refusing fear-based selling. SteadyHome's promotion will describe real risks accurately, publish its prices and never pressure a family to decide during the assessment visit. Its free talks are also an expression of service to the community, not only a sales tool.
The plan also sets a rule for what the group will do if the targets are missed. If fewer than 15 assessments are completed in the first 60 days, the group will survey the referral partners to learn why, before spending money on advertising.
Conclusion
SteadyHome will go to market by speaking first to families, keeping its tested price, publishing installation costs and relying on trusted referrers instead of advertising. The plan's targets are modest and measurable, and its referral tracking will tell the group within 90 days which channels work. The financial feasibility analysis will test whether this pace of growth covers SteadyHome's costs.
References
English Standard Version Bible. (2016). Crossway. (Original work published 2001)
Kumar, V., Petersen, J. A., & Leone, R. P. (2010). Driving profitability by encouraging customer referrals: Who, when, and how. Journal of Marketing, 74(5), 1-17. https://doi.org/10.1509/jmkg.74.5.001
Trusov, M., Bucklin, R. E., & Pauwels, K. (2009). Effects of word-of-mouth versus traditional marketing: Findings from an internet social networking site. Journal of Marketing, 73(5), 90-102. https://doi.org/10.1509/jmkg.73.5.90
What the BUSI 336 Week 5 instructions ask
Module/Week 5 of BUSI 336 focuses on go-to-market strategy, reviewing the Module/Week 4 readings, with the group's Go-to-Market Strategy worth 60 points and Quiz 2 on the readings from Modules/Weeks 3 and 4. No discussion board is due this module/week, which leaves time for the plan. The strategy translates the feasibility findings into decisions about how the venture will reach its first customers: positioning, pricing, channels, promotion and a launch schedule. It also applies a biblical worldview to how the venture will market itself, which matters for a business whose customers are often worried and vulnerable.
How this BUSI 336 Week 5 example is built
Each section of the plan starts from a finding in the earlier analyses. The positioning statement follows from the survey result that adult children are the stronger buyers. Pricing keeps the tested $150 fee and the installation credit. Channels and promotion rely on trusted referrers, supported by research showing that word-of-mouth referrals acquire customers more effectively than traditional marketing and that referral programs work best for certain customers. A 90-day launch calendar with targets, a faith section and a conclusion follow, with the plan running near 900 words. The launch calendar ties each month's targets to the first-year forecast, so the plan can be checked against the financial analysis.
BUSI 336 Week 5 grading rubric: where the points go
Instructors check that each choice in the plan grows out of the feasibility work, that positioning is sharp, that price and channels make sense together, that promotion fits the people being reached, that the launch has countable targets, and that Scripture and APA style are handled well. Instructors favor plans that make choices and explain trade-offs, for example choosing referrals over advertising, rather than listing every possible tactic. Plans that ignore the earlier survey results or that promise unrealistic customer counts score lower. Tracking measures, such as referrals by source, show the instructor how the group will know whether the strategy is working.
BUSI 336 Week 5 help: mistakes that cost points
Begin with the earlier findings: who the strongest buyers are, what price they accepted and what they said they valued. Write a one-sentence positioning statement, then choose a few channels that reach those buyers through people they already trust. Use research to justify the main promotion choice. Set targets for the first 90 days that the financial analysis in Module/Week 6 can use. Keep the plan specific to one region and one launch, and leave enough time before the module/week ends to prepare for Quiz 2. Peer-reviewed studies of word-of-mouth and referral programs in marketing journals give a referral-based strategy a firmer footing than general advice. If the group's venture depends on a few partner organizations, name the kinds of partners and explain how the first contacts will be made. Track referrals by source.
Related BUSI 336 sample papers
Other BUSI 336 weeks
- BUSI 336 Week 1: Entrepreneur Self Analysis
- BUSI 336 Week 2: Business Idea Definition
- BUSI 336 Week 3: Industry Feasibility Analysis
- BUSI 336 Week 4: Product Feasibility Analysis
- BUSI 336 Week 6: Financial Feasibility Analysis
- BUSI 336 Week 7: Discussion Board 6 Thread
- BUSI 336 Week 8: Final Business Presentation
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BUSI 336 Week 5 questions, answered
What is the BUSI 336 Go-to-Market Strategy?
The 60-point group plan due in Module/Week 5 of BUSI 336, explaining how the venture will position, price, distribute, promote and launch its product to the target market.
Where can I find a free BUSI 336 Week 5 sample paper?
This page provides a full BUSI 336 Week 5 group strategy launching a home safety service through therapists, home health agencies and churches.
What does a go-to-market strategy include?
Typically the positioning statement, pricing, distribution channels, promotion plan, sales process and launch schedule that together explain how a new venture will reach its first customers.
Is word-of-mouth more effective than advertising for a new business?
A study of an internet social networking site found that referrals had larger and longer-lasting effects on new sign-ups than traditional marketing events, which supports referral-based launches.
What else is due in BUSI 336 Module/Week 5?
Quiz 2, an open-book test on the readings from Modules/Weeks 3 and 4, is due the same module/week; no discussion board is assigned, leaving time for the plan.
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