| Course | BUSI 336 Introduction to Entrepreneurship (BUSI336) |
|---|---|
| Module/Week | 2 |
| Assignment | Business Idea Definition (Group) |
| Paper type | Group business idea definition |
| Length | about 625 words, 2 double-spaced pages plus title page and references. Course guide: a group paper defining the business idea, the problem it solves, its customers, its value proposition and its biblical foundation, in current APA format |
| Format | APA 7 student paper |
| Points | 60 |
| School | Liberty University Online |
| Program | BS in Business Administration |
| Where it sits | Module/Week 2 in Liberty's published BUSI 336 course guide; current sections can differ |
| Updated | October 2026 |
Free sample paper for BUSI 336 Week 2
SteadyHome Safety Services: Defining a Home Modification Business for Older Adults
[Student Name]
School of Business, Liberty University
BUSI 336: Introduction to Entrepreneurship
Business Idea Definition (Group)
[Instructor Name]
[Date]
SteadyHome and its team are composites; the population figures, survey and research cited are real. The guide does not publish the definition template, so the headings follow the problem, customer, solution and value proposition elements the module/week's readings cover.
SteadyHome Safety Services: Defining a Home Modification Business for Older Adults
The Opportunity in Brief
SteadyHome Safety Services will help older adults in the Lynchburg, Virginia, region stay safely in their own homes. For a flat fee, a trained assessor visits the home, identifies fall hazards and recommends modifications. SteadyHome then installs the agreed changes, such as grab bars, stair railings, brighter lighting, raised toilet seats and threshold ramps, and returns after 30 days to check that they are being used.
The Problem
A fall in later life is frequent, expensive and, in many homes, avoidable. Among Americans past 65, falls cause more injuries and more injury deaths than anything else (Centers for Disease Control and Prevention, 2024). Florence et al. (2018) put the 2015 medical bill for older adults' falls, fatal and nonfatal, at roughly $50 billion, with Medicare and Medicaid covering the largest share.
The population at risk is growing. The 2020 census counted 55.8 million Americans aged 65 and older, 16.8 percent of the population, after the fastest growth for that age group in more than a century (Caplan, 2023). Most of these adults want to stay where they are; an AARP survey found that nearly eight in ten adults aged 50 and older want to remain in their current homes as they age (Binette, 2021). Many of those homes, however, were built for younger bodies, with stairs at every entrance and bathrooms that become dangerous as balance declines.
The Customers
SteadyHome has two connected customers. The first is the older homeowner, typically aged 70 or older, who lives independently and has fallen or fears falling. The second is the adult child, often aged 45 to 60, who worries about a parent's safety, may live some distance away and frequently pays for or arranges the service. Marketing must address both: the homeowner's wish to remain independent and the adult child's wish for peace of mind.
The Solution and Value Proposition
Payne et al. (2017) describe the customer value proposition as a strategic statement of the benefits a firm offers relative to alternatives, developed from an understanding of what customers value rather than from the firm's features. Applied to SteadyHome, the alternatives are a general handyman, a big-box store installation service or doing nothing. None of these combines a professional fall-risk assessment with installation and follow-up.
SteadyHome's value proposition is therefore stated from the customers' point of view: "Stay in the home you love, with fewer risks of a fall, through one visit that finds the hazards and one team that fixes them." For the adult child, the message adds a written report and photographs of completed work, so a parent's safety can be confirmed from a distance. Families are not buying hardware from SteadyHome; they are buying another year of a mother or father living independently.
Business Model Summary
| Element | SteadyHome plan |
|---|---|
| Customers | Older homeowners and their adult children in the Lynchburg region |
| Offer | Home safety assessment, installation of modifications, 30-day follow-up |
| Revenue | Flat assessment fee plus installation priced per project |
| Key partners | Physical and occupational therapists, home health agencies, churches, a licensed contractor |
| Advantage | Clinical background of the founding member combined with installation in one service |
Biblical Foundation
Scripture calls God's people to honor the aged; Leviticus instructs Israel to stand up in the presence of the gray-haired and show respect to the elderly (English Standard Version Bible, 2001/2016, Leviticus 19:32). Paul teaches that caring for one's own family, including aging parents, is a basic expression of faith (English Standard Version Bible, 2001/2016, 1 Timothy 5:4). SteadyHome's purpose reflects both passages: the business serves older adults with dignity and helps families fulfill their responsibility to parents. That purpose also sets limits. The group commits to recommending only modifications a home needs, never selling unnecessary work to anxious families, because honoring the elderly includes honesty with them.
Questions for the Feasibility Analyses
The definition leaves several questions for the coming modules/weeks. The industry feasibility analysis must establish whether the home modification industry in the region is attractive and how crowded it is. The product feasibility analysis must test whether older adults and their children would pay for an assessment rather than calling a handyman. The financial feasibility analysis must show whether the business can cover startup costs and reach profitability at prices customers accept.
References
Binette, J. (2021). 2021 home and community preferences survey: A national survey of adults age 18-plus. AARP Research. https://doi.org/10.26419/res.00479.001
Caplan, Z. (2023, May 25). U.S. older population grew from 2010 to 2020 at fastest rate since 1880 to 1890. U.S. Census Bureau. https://www.census.gov/library/stories/2023/05/2020-census-united-states-older-population-grew.html
Centers for Disease Control and Prevention. (2024). Older adult fall prevention. U.S. Department of Health and Human Services. https://www.cdc.gov/falls/
English Standard Version Bible. (2016). Crossway. (Original work published 2001)
Florence, C. S., Bergen, G., Atherly, A., Burns, E., Stevens, J., & Drake, C. (2018). Medical costs of fatal and nonfatal falls in older adults. Journal of the American Geriatrics Society, 66(4), 693-698. https://doi.org/10.1111/jgs.15304
Payne, A., Frow, P., & Eggert, A. (2017). The customer value proposition: Evolution, development, and application in marketing. Journal of the Academy of Marketing Science, 45(4), 467-489. https://doi.org/10.1007/s11747-017-0523-z
What the BUSI 336 Week 2 instructions ask
Module/Week 2 of BUSI 336 covers crafting business ideas, with a video presentation on the value proposition, Discussion Board 2, Quiz 1 on the first two modules/weeks' readings and the group's Business Idea Definition, worth 60 points. Groups formed from the track designations in Module/Week 1 now choose one opportunity and define it clearly enough to test in the feasibility analyses that follow in Modules/Weeks 3, 4 and 6. Because every assignment applies a biblical worldview to business decisions, the definition explains how faith shapes the opportunity and the way the venture will serve customers.
How this BUSI 336 Week 2 example is built
The paper defines the idea in the order an investor would ask about it: what problem exists, who has it, how the business solves it and why customers would choose this solution over others. Federal statistics establish the problem's size, a national survey shows that older adults want to stay in their homes and research on value propositions guides the statement of what SteadyHome offers. A table summarizes the business model, and a faith section and a list of questions for the feasibility analyses close the paper. Every claim about the size of the problem is tied to a federal or peer-reviewed source, so the instructor can see the idea rests on more than enthusiasm.
BUSI 336 Week 2 grading rubric: where the points go
The definition is graded on how clearly it states the problem, the customer and the solution, the strength of its value proposition, the evidence that the problem is real, its integration of a biblical worldview and its current APA format. Instructors look for a value proposition stated from the customer's point of view and for an idea narrow enough to test. Ideas described only in terms of what the founders want to do, or supported by no evidence of need, score lower. Each member's contribution should be visible in a group submission. A definition that separates the user from the payer, as this one does, also prepares the group for the go-to-market strategy, where the two may need different messages.
BUSI 336 Week 2 help: mistakes that cost points
Choose an idea at least one group member understands from experience, since the feasibility analyses will need industry knowledge. State the problem with published data rather than assumptions. Identify who uses the product and who pays, because they are not always the same person. Write the value proposition in one or two sentences a customer would recognize. End with the questions the feasibility analyses must answer, which turns the definition into a plan for the coming modules/weeks. Federal sources such as the Census Bureau and the Centers for Disease Control and Prevention give reliable figures on problems affecting large populations. Dividing the sections among members, then reading the paper aloud together, keeps a group submission consistent in voice.
Related BUSI 336 sample papers
Other BUSI 336 weeks
- BUSI 336 Week 1: Entrepreneur Self Analysis
- BUSI 336 Week 3: Industry Feasibility Analysis
- BUSI 336 Week 4: Product Feasibility Analysis
- BUSI 336 Week 5: Go-to-Market Strategy
- BUSI 336 Week 6: Financial Feasibility Analysis
- BUSI 336 Week 7: Discussion Board 6 Thread
- BUSI 336 Week 8: Final Business Presentation
More BS in Business Administration sample papers
- BUSI 332 Week 2: Forum 1 Replies
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BUSI 336 Week 2 questions, answered
What is the BUSI 336 Business Idea Definition?
The 60-point group deliverable due in Module/Week 2 of BUSI 336, defining the business idea's problem, customers, solution, value proposition and biblical foundation before the feasibility analyses.
Where can I find a free BUSI 336 Week 2 sample paper?
This page includes a full BUSI 336 Week 2 group definition of a home safety business that modifies older adults' homes to prevent falls.
What is a value proposition?
A statement of the benefits a business promises a particular customer, relative to alternatives, written from the customer's point of view rather than as a list of features.
How big is the population of older adults in the United States?
The 2020 census counted 55.8 million people aged 65 and older, about 16.8 percent of the population, the fastest growth for that group since the late 1800s.
What else is due in BUSI 336 Module/Week 2?
Discussion Board 2 and Quiz 1 on the first two modules/weeks' readings are due, with a video presentation on the value proposition.
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