BUSI 442 Customer Retention Through Digital Marketing Sample Papers, Week by Week

Liberty University · BS in Business Administration · Business and accounting · Updated

BUSI 442 covers how online businesses keep and grow customers: direct response and database marketing, email programs that build relationships, customer relationship systems and retention marketing. The samples below cover every week, from papers on targeting, email frequency, relationship management and profitable loyalty to forums on retention budgets and referral programs, and both phases of a retention strategy for an online garden retailer.

CourseBUSI 442 Customer Retention Through Digital Marketing (BUSI442)
Credit hours3
ProgramBS in Business Administration
Length8 Module/Weeks, online
Weeks with written work8 of 8
Samples on this site8 week sample papers
SourcesLiberty's 2026-2027 catalog and the published BUSI 442 course guide
UpdatedOctober 2026

What BUSI 442 covers

Roberts and Zahay's Internet Marketing is read selectively, with chapters 4, 9 and 14 in the first half of the course and digital marketing case studies in Modules/Weeks 5, 7 and 8, along with three MindTap quizzes and two interactive exercises.

Forum replies carry the heaviest source rule in the program: each 300-word reply needs a biblical integration and two peer-reviewed studies. Research papers need 1,000 words and three scholarly references, topical papers 1,500 words and five references, and each project phase 2,500 words and eight scholarly sources, all beyond the textbook and the Bible.

Liberty's 2026-2027 catalog describes BUSI 442 Customer Retention Through Digital Marketing this way:
The content of this course focuses on digital marketing strategies and techniques necessary for satisfying and retaining customers. In this course, students are presented with information and methods for driving and assessing overall lifetime customer value and resulting financial performance. The course content also encourages students to explore industry trends and their future impact on digital marketing.

BUSI 442 week by week, with the sample for each

WeekWritten work in the course guidePointsSample
Week 1Research Paper 1 (Forum 1 and chapter 4 quiz also due)65Read the Week 1 sample
Week 2Topical Paper 1 (Forum 2 and chapter 9 quiz also due)85Read the Week 2 sample
Week 3Research Paper 2 (Forum 3 and chapter 14 quiz also due)65Read the Week 3 sample
Week 4Topical Paper 2 (Forum 4 and Interactive Exercise 4.2 also due)85Read the Week 4 sample
Week 5Customer Retention Strategy Project Phase 1 (Forum 5 also due)110Read the Week 5 sample
Week 6Discussion Board Forum 6 (Interactive Exercise 4.3 also due)50Read the Week 6 sample
Week 7Discussion Board Forum 750Read the Week 7 sample
Week 8Customer Retention Strategy Project Phase 2 (Forum 8 also due)110Read the Week 8 sample

Where BUSI 442 papers lose points

BUSI 442 work loses points when a forum reply is short of 300 words or missing one of its two studies, when papers summarize studies without applying them to a business, when the retention project treats all customers alike instead of segmenting by value, and when Phase 2 introduces figures or objectives that do not match Phase 1.

Using a BUSI 442 sample well

The samples draw on research about purchase history and targeting, direct mail selection, RFM and lifetime value, CRM strategy and processes, loyalty programs, email personalization and frequency, relational communication limits, satisfaction and relationship length, service recovery, referral value, churn prediction and retention targeting, with Roberts and Zahay and Scripture.

BUSI 442 questions, answered

How long are BUSI 442 forum posts?

Threads run at least 500 words, and each of two replies at least 300 words with one biblical integration and two scholarly, peer-reviewed sources.

What is the BUSI 442 Customer Retention Strategy Project?

A two-phase project in Modules/Weeks 5 and 8 applying lead generation, optimization and retention concepts to a business, with 2,500 words and eight scholarly sources.

What textbook does BUSI 442 use?

The 2018 Internet Marketing text by Roberts and Zahay, paired with MindTap quizzes, interactive exercises and three digital marketing case studies.

Ask for a custom BUSI 442 sample

Send the Module/Week, the instructions and the rubric from your Canvas course, and a writer in your field drafts a sample to them in 24 to 48 hours. The first custom sample is free.

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