| Course | BUSI 428 Strategic Management and Marketing in Healthcare (BUSI428) |
|---|---|
| Module/Week | 3 |
| Assignment | Case Study 3 |
| Paper type | Case study response |
| Length | about 447 words, 2 double-spaced pages plus title page and references. Course guide: at least 300 words in current APA format, supported by 1 scholarly source and 1 biblical integration |
| Format | APA 7 student paper |
| Points | 70 |
| School | Liberty University Online |
| Program | BS in Healthcare Administration |
| Where it sits | Module/Week 3 in Liberty's published BUSI 428 course guide; current sections can differ |
| Updated | October 2026 |
Free sample paper for BUSI 428 Week 3
More Than Applause: Rethinking a Children's Hospital's Social Media Strategy
[Student Name]
School of Business, Liberty University
BUSI 428: Strategic Management and Marketing in Healthcare
Case Study 3
[Instructor Name]
[Date]
The hospital, its accounts and its team are composites standing in for the case the course provides; the textbook, Scripture and the peer-reviewed sources cited are real.
More Than Applause: Rethinking a Children's Hospital's Social Media Strategy
The Case
Our regional children's hospital posts daily on three social media platforms. Its most popular content features therapy dogs, staff birthdays and patient milestones, and follower counts have grown steadily. Yet when the hospital's trauma program asked for help promoting safe sleep and car seat checks, the posts drew little attention, and the marketing team had no plan for health education. Leaders began to ask whether a channel that reaches tens of thousands of local parents could do more than entertain them, and whether its success should be judged by something other than likes. The case asks whether the channel is being used well and what should change.
What the Evidence Shows
Cellucci et al. (2014) remind marketers that every channel should serve a defined audience and purpose, and that a message is effective only when it moves people toward an action. By that standard, our channel is popular but underused. Our pattern is also typical. Agarwal et al. (2026) reviewed every 2023 post from the Facebook, Instagram and X accounts of 82 U.S. children's hospitals, 55,339 posts in all, and found that only 7.0% addressed injury prevention, even though preventable injuries are the leading cause of death in children. Most other posts were general publicity and goodwill. The authors called this a missed opportunity for education and advocacy, since families already follow these accounts and trust the hospitals behind them.
Research also suggests how to build reach without losing purpose. Zhong et al. (2025) studied 721 verified hospital accounts and found that two strategies, posting more often and interacting with followers, were consistently associated with greater reach, approval, interaction and sharing. A 10% increase in posts was associated with about a 4.8% increase in followers.
Recommendation
I recommend keeping the warm, personal content that families enjoy, since it builds the audience, while committing one post in five to prevention topics chosen from our own emergency department data, such as window falls in summer and poisonings during the holidays. Staff experts should answer questions in the comments within a day, which builds the interaction the research links to reach. Proverbs compares a word fitly spoken to apples of gold in a setting of silver (English Standard Version Bible, 2001/2016, Proverbs 25:11), and a timely prevention message, delivered by a trusted hospital, can be exactly that. Followers are an audience, not an outcome; the outcome is a family that buckles the car seat correctly.
How We Would Know
Beyond likes, the hospital should track sign-ups for car seat checks and safety classes, clicks to prevention resources and, over time, local injury visits for the targeted causes. Reviewing those measures each quarter would show which topics deserve more attention and which formats, such as short videos, reach parents best.
References
Agarwal, M., Gluck, J. B., Fischman, Z., Markowitz, H. J., Cantor, M., Teicher, Z., Jeffries, K., & Pomerantz, W. J. (2026). Injury prevention content in social media posts by children's hospitals: A missed opportunity for education and advocacy. Injury Epidemiology, 13(Suppl. 1), 55. https://doi.org/10.1186/s40621-026-00705-1
Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare marketing: A case study approach. Health Administration Press.
English Standard Version Bible. (2016). Crossway. (Original work published 2001)
Zhong, X., Ma, Y., & Yu, H. (2025). Leveraging promotional strategies to enhance hospital influence on social media: Cross-sectional study. Journal of Medical Internet Research, 27, e70676. https://doi.org/10.2196/70676
What the BUSI 428 Week 3 instructions ask
In Module/Week 3, BUSI 428 students read chapters 5 and 6 of Cellucci, Wiggins and Farnsworth, view a presentation, review two websites and submit Forum 3 and Case Study 3. The case response, at least 300 words long and formatted in current APA style, needs support from a single scholarly source and a connection to Scripture. Because the course asks for brief and concise answers, the best responses use headings that match the case questions and spend their words on analysis rather than on restating the case. Digital channels have become central to how health care organizations reach the public, which gives this kind of case broad relevance.
How this BUSI 428 Week 3 example is built
The sample summarizes the case: a children's hospital whose social media team measures success by likes and followers and whose leaders want the channel to do more for the community. It reviews what research shows about how children's hospitals actually use their accounts and which posting strategies build reach and engagement. The response then proposes a content mix that devotes a set share of posts to prevention topics chosen from local injury data, a predictable schedule and a practice of answering comments. A proverb about well-chosen words frames the case for purposeful messages. The closing section names measures that show whether the content changes awareness and behavior, not only applause.
BUSI 428 Week 3 grading rubric: where the points go
Graders for Case Study 3 usually check that each case question receives a direct answer, that marketing concepts such as target audience, channel and message are used accurately and that a scholarly source supports a specific claim. Scripture should connect to the substance of the response. Stronger responses go beyond describing social media to recommending what a hospital should post, how often and how success would be measured. Faculty notice when engagement numbers are treated as the goal rather than as a step toward a health or business result. Correct APA style throughout is expected, and a short closing on measurement shows the kind of accountability a marketing director would bring to leadership.
BUSI 428 Week 3 help: mistakes that cost points
Identify the case questions first and answer each under its own heading. Use chapters 5 and 6 to frame the problem in terms of audience, message and channel. Look for a peer-reviewed study on how hospitals or health systems use social media, and use a specific finding to support your recommendation. Think about what the organization wants people to do after seeing a post, and choose measures that capture that. Include a verse about speaking wisely or serving others. Keep the response brief but complete, and avoid naming a real hospital unless the case does. A recommendation with a specific share of posts or a specific schedule is more useful than a general call to post more.
Related BUSI 428 sample papers
Other BUSI 428 weeks
- BUSI 428 Week 1: Case Study 1
- BUSI 428 Week 2: Case Study 2
- BUSI 428 Week 4: Case Study 4
- BUSI 428 Week 5: Discussion Board Forum 5
- BUSI 428 Week 6: Case Study 5
- BUSI 428 Week 7: Discussion Board Forum 7
- BUSI 428 Week 8: SWOT Analysis
More BS in Healthcare Administration sample papers
- BUSI 323 Week 3: Group Discussion Board Forum 2
- BUSI 344 Week 3: Discussion Board Forum 3
- BUSI 418 Week 3: Discussion Board Forum 4
- BUSI 419 Week 3: Discussion Board Forum 3
BUSI 428 Week 3 questions, answered
What is BUSI 428 Case Study 3?
A brief written analysis worth 70 points, the third of five in the course, submitted with Forum 3 and built on research and Scripture in 300 or more words.
Where can I find a free BUSI 428 Week 3 sample paper?
This page shows a complete BUSI 428 Week 3 case response on a children's hospital's social media strategy, with headings, recommendations and APA-formatted sources.
How do children's hospitals use social media?
One study of 82 U.S. children's hospitals found that just 7% of their 2023 posts covered injury prevention, while most focused on general publicity and goodwill.
What social media strategies help hospitals reach more people?
Research on 721 hospital accounts found that posting more often and interacting with followers were consistently linked with greater reach, approval and sharing of posts.
What else is due in BUSI 428 Module/Week 3?
Forum 3 must also be posted that week, together with the reading from chapters 5 and 6 of the Cellucci text, a presentation and two websites.
Use it as a model, or ask for your own
This paper is an original model written by our desk for study. It is not a submitted student paper and not an official Liberty University document. Read it for structure and reasoning, then write your own to the instructions in your Canvas course. If you want a version built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.
Ask for a custom BUSI 428 Week 3 sample · All BUSI 428 weeks · All courses