| Course | BUSI 428 Strategic Management and Marketing in Healthcare (BUSI428) |
|---|---|
| Credit hours | 3 |
| Program | BS in Healthcare Administration |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 428 course guide |
| Updated | October 2026 |
What BUSI 428 covers
The course is read in Cellucci, Wiggins and Farnsworth's Healthcare Marketing: A Case Study Approach, one or two chapters each module/week, with presentations and several websites each week.
Forum threads run at least 300 words and replies at least 250, and every post carries a biblical integration and two or more peer-reviewed citations beyond the textbook. The five case studies need at least 300 words with one scholarly source and one biblical integration, and the SWOT analysis runs 1,000 to 1,200 words with a SWOT table and at least three scholarly references.
Focused on increasing organizational effectiveness and efficiency through strategic planning, students will develop an understanding of the strategic planning process and marketing from a healthcare perspective. Topics explored include but not limited to: importance of strategic planning in healthcare, internal and external environmental assessment, marketing healthcare services, strategy formulation, implementation, and long-term control.
BUSI 428 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Case Study 1 (Course Requirements Checklist, Class Introductions and Discussion Board Forum 1 also due) | 70 | Read the Week 1 sample |
| Week 2 | Case Study 2 (Discussion Board Forum 2 also due) | 70 | Read the Week 2 sample |
| Week 3 | Case Study 3 (Discussion Board Forum 3 also due) | 70 | Read the Week 3 sample |
| Week 4 | Case Study 4 (Discussion Board Forum 4 also due) | 70 | Read the Week 4 sample |
| Week 5 | Discussion Board Forum 5 | 50 | Read the Week 5 sample |
| Week 6 | Case Study 5 (Discussion Board Forum 6 also due) | 70 | Read the Week 6 sample |
| Week 7 | Discussion Board Forum 7 (Strategic Action Video also due) | 50 | Read the Week 7 sample |
| Week 8 | SWOT Analysis (Discussion Board Forum 8 also due) | 150 | Read the Week 8 sample |
Where BUSI 428 papers lose points
Work in BUSI 428 loses points when forum replies carry fewer than two peer-reviewed citations of their own, when case responses restate the case instead of answering its questions, when SWOT factors land in the wrong quadrant and when marketing is treated as nothing more than advertising.
Using a BUSI 428 sample well
Each sample starts from a decision a marketing or strategy leader faces, such as whether to publish prices or how to win back patients, and answers it with evidence and a measurable recommendation. Swap in the organization from your own case, keep the headings that match the questions and replace the composite figures with real ones.
BUSI 428 questions, answered
What textbook does BUSI 428 use?
Cellucci, Wiggins and Farnsworth's Healthcare Marketing: A Case Study Approach, read one or two chapters at a time across the eight modules/weeks.
How long are BUSI 428 case studies?
Each of the five case studies needs at least 300 words in APA format, supported by one scholarly source and one biblical integration, written as brief and concise answers.
What is the largest assignment in BUSI 428?
The SWOT Analysis in Module/Week 8, worth 150 points, followed by the 100-point Strategic Action Video in Module/Week 7.
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