BUSI 423 Week 8 Franchise Project Replies Example

Course	BUSI 423 Franchising (BUSI423)
Module/Week	8
Assignment	Case Study: Franchise Project Replies
Paper type	Two substantive replies to classmates' projects
Length	about 452 words (thread and replies). Course guide: substantial replies analyzing 2 classmates' Franchise Projects posted in the Discussion Board Forum, in current APA format
Format	APA 7 citations and reference list
Points	60
School	Liberty University Online
Program	BS in Business Administration
Where it sits	Module/Week 8 in Liberty's published BUSI 423 course guide; current sections can differ
Updated	October 2026

Free sample paper for BUSI 423 Week 8

Case Study: Franchise Project Replies

BUSI 423 Franchising, Case Study: Franchise Project Replies

Thread by [Student Name]

The two classmates and their projects are composites; the Franchise Bible and the research cited are real, and the structure follows Liberty's public course guide for BUSI 423.

Reply to Jasmine

Why this part earns its pointsThe first reply tests the revenue ramp, the assumption the classmate's decision depends on most.

Jasmine, your project on the boutique fitness studio franchise is thorough, and your fee table, which separates the royalty, the brand fund and the technology fee, made the ongoing costs easy to see. I agree that the franchisor passes the screen: no significant litigation in Item 3 and steady growth in the audited statements.

I would test one assumption. Your projection reaches the system's median of 420 members in the first year. Item 19's median, though, describes studios open at least two years, and most of the owners you interviewed said membership took eighteen months to build. If the studio reaches 250 members by month twelve instead, first-year revenue would be roughly 40 percent lower than your projection, and your working capital of three months might not last. Grossman and Katz (2017) treat adequate working capital as part of the true cost of buying a franchise, not an afterthought. A slower ramp, with six months of working capital, would make your decision safer without changing your conclusion.

I would also compare your territory with the franchisor's site criteria. The franchisor's materials call for 60,000 people within a ten-minute drive, and your territory has about 52,000. That gap does not rule out the studio, but it is worth asking the franchisor how studios in smaller territories have performed. Did any of the franchisees you interviewed operate in a market of a similar size?

Reply to Marcus

Why this part earns its pointsThe second reply reframes a rejection based on one number, using a margin calculation and research.

Marcus, your decision to reject the children's tutoring franchise shows good discipline, and your analysis of the Item 20 tables, which found closures rising for two years, is a real warning sign. I would question the main reason you gave, though, the royalty of 10 percent. A royalty should be judged against what it buys and against the unit's margins. If a typical center earns a 25 percent operating margin before royalty, a 10 percent royalty leaves 15 percent, which may be acceptable if the franchisor's curriculum, brand and lead generation bring students a new independent center would struggle to attract. If margins are closer to 15 percent, the royalty leaves almost nothing, and your rejection is right.

The rising closures may matter more than the royalty. Shane (1996) tracked a cohort of new franchisors for ten years; a large share disappeared, and the advantages of franchising showed up only where the company could actually manage its expanding network. A young franchisor whose units are closing may be selling faster than it can support. That would be a stronger basis for your decision than the royalty rate, and it would also apply to other young systems you might consider. Could you ask the franchisor how many field consultants it employs per unit and compare that with more established tutoring brands?

References

Grossman, R., & Katz, M. J. (2017). Franchise bible: How to buy a franchise or franchise your own business (8th ed.). Entrepreneur Press.

Shane, S. A. (1996). Hybrid organizational arrangements and their implications for firm growth and survival: A study of new franchisors. Academy of Management Journal, 39(1), 216-234. https://doi.org/10.2307/256637

What the BUSI 423 Week 8 instructions ask

The final week assigns chapter 15 and Part III of the Franchise Bible and carries three graded items: the Forum 4 replies, worth 20 points, these Franchise Project replies, worth 60, and the final exam of 50 open-book questions, worth 100, which is not comprehensive. For the project replies, each student chooses two classmates' Franchise Projects from the forum, reads them, and posts a substantial reply that analyzes each one. The guide calls for replies that read, analyze and substantially respond, so a short note of praise does not meet the standard. As in the rest of the course, current APA format applies to any sources cited, and the final week closes on Friday rather than Monday.

How this BUSI 423 Week 8 example is built

Each reply follows the same pattern: it names the project's decision and what it did well, tests one or two of its key assumptions with evidence, and offers a specific improvement. The fitness studio reply focuses on the revenue ramp and on site selection, using the course's discussion of earnings claims and median figures. The tutoring center reply challenges the reasoning behind rejecting a franchise on royalty alone, using a simple margin calculation and research on new franchisors' survival to suggest better questions. Each cites the textbook or a study, keeps a respectful tone and closes by asking the classmate something specific. Each reply runs well beyond a paragraph, as a substantial analysis should.

BUSI 423 Week 8 grading rubric: where the points go

The project replies are graded on whether they show that the student read and analyzed the classmate's project carefully, whether they add substantive insight, such as testing assumptions or suggesting further analysis, and whether they use course concepts accurately, with any sources in current APA format. Instructors reward engagement with the specific numbers and decisions in each project, not general comments about franchising. A reply that respectfully challenges a conclusion with evidence, and that the classmate could use to strengthen the project, earns full credit. Because the course ends this week, replies that connect the project to concepts from across the course, from disclosure items to territory and support, show the fullest understanding.

BUSI 423 Week 8 help: mistakes that cost points

Read several projects before choosing two, and pick ones where you can contribute something specific. Start by stating the classmate's decision and one strength. Then test the assumption the decision depends on most, often the revenue projection or the fee burden, and show your reasoning with a number or a disclosure item. Suggest one concrete improvement. Cite the textbook or research where it helps. Write as a fellow analyst would, candid but kind. Post the replies early in the week, because the final exam and the Forum 4 replies are due by Friday, when the course closes, and leave time for review of chapter 15 before the exam.

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BUSI 423 Week 8 questions, answered

What are the BUSI 423 Franchise Project replies?

Substantial replies analyzing two classmates' Franchise Projects posted in the forum, worth 60 points in Module/Week 8, the course's final week, alongside the exam.

Where can I find a free BUSI 423 Week 8 sample paper?

Read a complete BUSI 423 Week 8 pair of replies here, testing a classmate's fitness studio projection and a classmate's decision to reject a tutoring franchise.

What makes a substantial reply to a classmate's case study?

One that identifies the classmate's decision, tests a key assumption with evidence or numbers, offers a specific improvement and connects the case to course concepts, rather than offering general praise.

Should you reject a franchise because the royalty is high?

Not on the royalty alone; a buyer should compare the royalty with the support and sales it brings and with the unit's margins, since a higher royalty can be worthwhile in a system with strong results.

What else is due in BUSI 423 Module/Week 8?

The Forum 4 replies, worth 20 points, and the final exam, 50 open-book questions worth 100 points, after chapter 15 and Part III of the Franchise Bible.

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BUSI 423 Week 8 Case Study: Franchise Project Replies Example