BUSI 331 Week 4 Marketing Research Report Part 2: Survey Design Example

Reviewed by Thomas Kerrigan, MBA, CPA · Liberty University · Updated

This BUSI 331 Week 4 sample turns the credit union study's questions into a survey ready to send. It explains why a survey suits the research questions, describes the sampling plan, fielding method and planned analysis, and presents the full questionnaire: screening questions, Likert-type items adapted from published measures of usefulness, ease of use, perceived risk and task fit, usage questions and demographics. Notes beside the items show how question wording avoids the errors the textbook warns about. In Liberty University BUSI 331, students in the BS in Business Administration submit this survey design for 100 points in Module/Week 4.

CourseBUSI 331 Marketing Research (BUSI331)
Module/Week4
AssignmentMarketing Research Report Part 2: Survey Design
Paper typeSurvey design and questionnaire
Lengthabout 645 words, 2 double-spaced pages plus title page and references. Course guide: a discussion of the quantitative research approach in 200 to 300 words, a methodology description of 200 to 300 words and a questionnaire design following the assignment instructions, with the survey deployed to begin data collection
FormatAPA 7 student paper
Points100
SchoolLiberty University Online
ProgramBS in Business Administration
Where it sitsModule/Week 4 in Liberty's published BUSI 331 course guide; current sections can differ
UpdatedOctober 2026

Free sample paper for BUSI 331 Week 4

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Riverbend Credit Union Mobile App Study, Part 2: Quantitative Approach, Methodology and Questionnaire

 

[Student Name]

School of Business, Liberty University

BUSI 331: Marketing Research

Marketing Research Report Part 2: Survey Design

[Instructor Name]

[Date]

 

Riverbend Community Credit Union and its member figures are a composite; the textbook and studies cited are real, and the questionnaire items are written for the assignment.

Why this part earns its pointsThe approach section justifies the design by linking it to Part 1's research questions.
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Riverbend Credit Union Mobile App Study, Part 2: Quantitative Approach, Methodology and Questionnaire

Quantitative Approach

The exploratory interviews with twelve inactive app users suggested several reasons members avoid the app's deposit and payment features, including fear of errors, uncertainty about when deposits clear and a preference for familiar branch staff. A descriptive survey can now measure how widespread these reasons are across the membership. Malhotra (2015) explains that descriptive research is appropriate when the researcher can specify in advance what to measure, which Part 1's literature review made possible. Four constructs carry over from Part 1: usefulness and effort, borrowed from Davis (1989); the fear of something going wrong; and the match between app features and members' real banking chores, which Zhou et al. (2010) found mattered for mobile banking; plus a record of current use. Because the same items are asked of every respondent, the results can be compared across age groups, distances from a branch and levels of online banking experience, answering research question 3. A survey also allows the credit union to repeat the study after any redesign to measure change.

Why this part earns its pointsThe methodology names the sample frame and contact method before the questions, as a reader checking validity expects.
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Methodology

  • Population: Riverbend members aged 18 or older who have downloaded the mobile app, about 9,000 people.
  • Sampling frame and method: the credit union's list of app users; a simple random sample of 1,000 members receives an email invitation, with one reminder after five days.
  • Target responses: at least 150 completed surveys, allowing comparisons across three age groups.
  • Fielding: an online questionnaire of 24 items, taking about seven minutes, open for two weeks.
  • Incentive: entry into a drawing for one of five $50 account credits, offered to all invitees regardless of whether they use the app.
  • Analysis: frequencies and means for each item, cross-tabulations by age and branch distance, and comparison of mean usefulness and risk scores between frequent and infrequent users.
Why this part earns its pointsNotes in the questionnaire explain wording choices, which shows the chapter's design principles at work.
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Questionnaire

Screening

  • 1. Have you downloaded the Riverbend mobile app? (Yes / No; No ends the survey)
  • 2. In the past three months, how often have you used the app for any purpose? (Never / Once or twice / Monthly / Weekly or more)

Belief statements for Riverbend members, rated from 1, strongly disagree, through 5, strongly agree:

  • 3. Depositing checks with the app would save me time.
  • 4. Paying bills with the app would make managing my money easier.
  • 5. The app's deposit feature is easy to learn.
  • 6. I can find what I need in the app without help.
  • 7. I worry that a check deposited through the app might be lost or rejected.
  • 8. I am concerned about the security of my information when I use the app.
  • 9. The app lets me do the banking tasks I most often need to do.
  • 10. I know when a check deposited through the app will be available to spend.
  • 11. I would rather handle deposits with a teller I know.

Usage

  • 12. In the past three months, have you deposited a check using the app? (Yes / No)
  • 13. In the past three months, have you paid a bill using the app? (Yes / No)
  • 14. Which of these would make you more likely to use the app's deposit feature? Select all that apply. (A short tutorial / Faster fund availability / A text confirming each deposit / Help from branch staff / None of these)

Demographics

  • 15. Age group (18-34 / 35-54 / 55 and over)
  • 16. Approximate distance from your home to the nearest Riverbend branch (Under 5 miles / 5-15 miles / Over 15 miles)
  • 17. Do you use online banking on a computer? (Yes / No)

Item 10 measures a worry members raised in interviews, one the original models never mentioned. Items 7 and 8 were written as separate statements rather than one item about safety and security, avoiding a double-barreled question, and every scale uses the same labeled anchors to reduce confusion (Malhotra, 2015). Item 11 is worded neutrally, describing a preference rather than suggesting that tellers are better.

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References

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008

Malhotra, N. K. (2015). Essentials of marketing research: A hands-on orientation. Pearson.

Zhou, T., Lu, Y., & Wang, B. (2010). Integrating TTF and UTAUT to explain mobile banking user adoption. Computers in Human Behavior, 26(4), 760-767. https://doi.org/10.1016/j.chb.2010.01.013

What the BUSI 331 Week 4 instructions ask

Part 2 of the BUSI 331 research report is due in Module/Week 4, worth 100 points, after students read Malhotra's chapters on survey and observation methods and on measurement, scaling and questionnaire design. The student discusses how quantitative research will be used for the study in 200 to 300 words, briefly describes the methodology in another 200 to 300 words, and submits a questionnaire designed according to the assignment instructions. The student then deploys the survey and begins collecting data, because Part 3 in Module/Week 6 requires coded results. The quality of the questionnaire therefore determines the quality of everything that follows. The deployed survey must stay open long enough to gather usable responses before Part 3.

How this BUSI 331 Week 4 example is built

The sample has three headed sections. The quantitative approach section explains why a descriptive survey is the right design after the exploratory interviews and what it will measure. The methodology section describes the population, sampling frame, sample size, fielding method, timing and planned analyses. The questionnaire section lists every item in order, grouped into screening, measured constructs, usage behavior and demographics, with scale anchors stated once. Margin notes explain choices such as adapting items from published measures and avoiding double-barreled questions. References to the textbook and the measurement studies close the part. The methodology bullets cover population, frame, sample, fielding and analysis in that order.

BUSI 331 Week 4 grading rubric: where the points go

Part 2 is graded on a clear, well-justified quantitative approach and methodology within the stated word ranges and on a questionnaire that follows the assignment instructions and the chapter's principles of good question design. Instructors look for appropriate sampling, a realistic fielding plan, items that measure the variables named in Part 1, balanced scales, clear wording and a logical order. Common deductions include leading or double-barreled questions, scales without labeled anchors, missing screening questions and methodology that cannot actually be carried out in the time available. APA formatting continues from Part 1. Instructors may also check that the questionnaire's items line up with the research questions from Part 1. Clear item numbering helps.

BUSI 331 Week 4 help: mistakes that cost points

Start from the variables your literature review identified, and write two to four items for each, adapting published items where possible. Read every item aloud and ask whether it asks two things at once, suggests an answer or uses jargon. Put easy, non-sensitive questions first and demographics last. Decide how you will reach respondents and how many you need before you deploy. Pilot the questionnaire with three or four people and fix confusing items. Deploy promptly, since Part 3 depends on having data in hand. Riverbend's version takes about seven minutes; trimming every item that no research question needs keeps members from quitting halfway. Pilot first.

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BUSI 331 Week 4 questions, answered

What is BUSI 331 Marketing Research Report Part 2?

Part 2, worth 100 points, explains the survey approach and method and presents the questionnaire, which must then go out to respondents.

Where can I find a free BUSI 331 Week 4 sample paper?

You can read a whole BUSI 331 Week 4 survey design here for a credit union mobile app study, with methodology and a full questionnaire.

What is a double-barreled question?

It bundles two ideas into one item, as in asking whether the app is quick and safe, so a single answer cannot tell you which idea the member rated.

Why adapt survey items from published studies?

Published items have usually been tested for reliability and validity, so adapting them makes measurement more trustworthy and results easier to compare with earlier research.

What else is due in BUSI 331 Module/Week 4?

Only Part 2 is graded, with Malhotra's chapters 7 and 8 on survey methods and questionnaire design and one presentation; the survey must then be deployed.

Use it as a model, or ask for your own

This paper is an original model written by our desk for study. It is not a submitted student paper and not an official Liberty University document. Read it for structure and reasoning, then write your own to the instructions in your Canvas course. If you want a version built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.

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