| Course | BUSI 331 Marketing Research (BUSI331) |
|---|---|
| Credit hours | 3 |
| Program | BS in Business Administration |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 7 of 8 |
| Samples on this site | 7 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 331 course guide |
| Updated | October 2026 |
What BUSI 331 covers
The course reads Malhotra's Essentials of Marketing Research one or two chapters a module/week, from defining the research problem and research design through questionnaires, sampling, data preparation and analysis to reporting, with exams after chapter 6 and chapter 13.
The research report is built in four graded parts across Modules/Weeks 1, 4, 6 and 8. Forum threads run 300 to 500 words with two peer-reviewed sources, a biblical integration and four citations, and replies run 250 to 350 words with two peer-reviewed sources and a biblical integration.
This course will provide students with an overview of qualitative and quantitative marketing research methods. Students will identify and apply appropriate research methods to support evidence-based decision-making.
BUSI 331 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Marketing Research Report Part 1: Research Problem | 100 | Read the Week 1 sample |
| Week 2 | Discussion Board Forum 1 | 100 | Read the Week 2 sample |
| Week 3 | Exam 1 only | No written paper this week | |
| Week 4 | Marketing Research Report Part 2: Survey Design | 100 | Read the Week 4 sample |
| Week 5 | Discussion Board Forum 2 | 100 | Read the Week 5 sample |
| Week 6 | Marketing Research Report Part 3: Data Submission | 100 | Read the Week 6 sample |
| Week 7 | Web Analytics Research Paper | 100 | Read the Week 7 sample |
| Week 8 | Marketing Research Report Part 4: Project Submission (Exam 2 also due) | 100 | Read the Week 8 sample |
Where BUSI 331 papers lose points
BUSI 331 work loses points when the research problem is a topic rather than a question, when survey items are double-barreled or leading, when data tables appear without interpretation underneath, and when conclusions claim more than a small convenience sample can support. Instructors look for a straight line from the research question to each survey item, so a reader can see which question every item helps answer.
Using a BUSI 331 sample well
The samples draw on technology adoption research, including the technology acceptance model and studies of mobile banking adoption and rejection, with a composite credit union and survey data written for the assignment, and they walk from the research problem through survey design and data to a final report a manager could act on.
BUSI 331 questions, answered
What textbook does BUSI 331 use?
Malhotra's Essentials of Marketing Research: A Hands-On Orientation, read across thirteen chapters, with Exam 1 on chapters 1 to 6 and Exam 2 on chapters 7 to 13.
What is the BUSI 331 Marketing Research Report?
A four-part project: a research problem and literature review, a survey design, coded data with tables and a graph, and a complete study with results, conclusions and appendices.
How long are BUSI 331 forum posts?
Threads run 300 to 500 words with two peer-reviewed sources, a biblical integration and four citations; each of two replies runs 250 to 350 words with two peer-reviewed sources and a biblical integration.
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