| Course | BUSI 614 Marketing Research (BUSI614) |
|---|---|
| Credit hours | 3 |
| Program | MBA |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 614 course guide |
| Updated | October 2026 |
What BUSI 614 covers
Malhotra's Marketing Research is read across the eight weeks, from chapters 1 and 2 at the start to chapters 30 and 31 at the end, with a presentation and assigned websites each week; the Course Requirements Checklist, class introductions and the Integration of Faith and Learning essay of at least 500 words with two biblical references fall in Module/Week 1.
The two forums, in Module/Weeks 1 and 5, pair a 500-word-minimum thread resting on three or more academic journal articles with a single reply of 350 words or longer. Four qualitative assignments of 80 points fall in Module/Weeks 2 to 5, and seven SPSS assignments run from Module/Week 2 to Module/Week 8, the first four at 50 points and the last three at 100.
This course will provide learners with a solid foundation of the theory, evaluation and application of marketing research techniques and practices. Students will apply marketing research through the use of tools and techniques to include data collection and report-generation software.
BUSI 614 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | DB Forum 1 (Course Requirements Checklist, Class Introductions and Integration of Faith and Learning also due) | 65 | Read the Week 1 sample |
| Week 2 | Qualitative Assignment 1 (SPSS Quantitative Assignment 1 also due) | 80 | Read the Week 2 sample |
| Week 3 | Qualitative Assignment 2 (SPSS Quantitative Assignment 2 also due) | 80 | Read the Week 3 sample |
| Week 4 | Qualitative Assignment 3 (SPSS Quantitative Assignment 3 also due) | 80 | Read the Week 4 sample |
| Week 5 | DB Forum 2 (Qualitative Assignment 4 and SPSS Quantitative Assignment 4 also due) | 65 | Read the Week 5 sample |
| Week 6 | SPSS Quantitative Assignment 5 | 100 | Read the Week 6 sample |
| Week 7 | SPSS Quantitative Assignment 6 | 100 | Read the Week 7 sample |
| Week 8 | SPSS Quantitative Assignment 7 | 100 | Read the Week 8 sample |
Where BUSI 614 papers lose points
BUSI 614 work loses points when a forum thread rests on fewer than three journal articles or a reply falls short of 350 words, when a qualitative assignment describes methods without making and justifying design decisions, and when an SPSS report pastes raw output without checking assumptions, reporting effect sizes or explaining what the numbers mean for a business decision.
Using a BUSI 614 sample well
The samples draw on research about the use of marketing research and trust between its users and providers, data privacy, focus groups and depth interviews, customer needs, netnography, measure development, single-item measures, satisficing, common method bias, crowdsourced panels, careless responding, nonresponse bias, big data analytics, customer satisfaction, collinearity, purchase intentions, exploratory factor analysis and cluster analysis, with Malhotra.
BUSI 614 questions, answered
What are the BUSI 614 SPSS assignments?
Seven quantitative assignments in which students analyze data sets provided in the course with SPSS, run the appropriate statistical procedures and report the results; the first four are worth 50 points and the last three 100.
What are the BUSI 614 Qualitative Assignments?
Four 80-point assignments in Module/Weeks 2 to 5 that ask for graduate-level written answers applying the marketing research theory in Malhotra's chapters, with the rigor and insight the guide calls for.
What textbook does BUSI 614 use?
Malhotra's Marketing Research, read across the eight weeks with a presentation and assigned websites each week, and used alongside SPSS for the quantitative assignments.
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