BUSI 530 Week 5 Discussion Board Forum 3 Example

Reviewed by Thomas Kerrigan, MBA, CPA · Liberty University · Updated

This BUSI 530 Week 5 forum sample asks whether a company should judge every new project against its weighted-average cost of capital. Drawing on chapters 11 through 13 of Brealey, Myers and Marcus, the thread argues that the company rate is right only for projects as risky as the firm's existing business. A worked example shows a utility using an 8 percent WACC to approve a riskier venture that should face a 12 percent rate, and survey and divisional evidence show how common and costly the shortcut is. It ends with a practical fix: borrow betas from companies that specialize in the project's line of business. Two replies follow, on the number of holdings a diversified portfolio needs and on the size of the equity premium. Liberty University BUSI 530 counts this third forum for 50 points toward the MBA.

CourseBUSI 530 Managerial Finance (BUSI530)
Module/Week5
AssignmentDiscussion Board Forum 3
Paper typeDiscussion thread with two replies
Lengthabout 691 words (thread and replies). Course guide: a thread of at least 300 words supported by at least 2 citations in current APA format, and replies of at least 150 words to 2 classmates, each citing at least 1 source
FormatAPA 7 citations and reference list
Points50
SchoolLiberty University Online
ProgramMBA
Where it sitsModule/Week 5 in Liberty's published BUSI 530 course guide; current sections can differ
UpdatedOctober 2026

Free sample paper for BUSI 530 Week 5

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Discussion Board Forum 3: Risk, Return and the Cost of Capital

BUSI 530 Managerial Finance, Discussion Board Forum 3 Thread and Replies

Thread by [Student Name]

The forum prompt, the two classmates and the company in the thread are composites standing in for the course's own prompt; the figures in the worked example are the writer's, and the textbook and research cited are real.

Thread

Why this part earns its pointsThe thread states the textbook's rule first, then spends its words on what happens when firms ignore it.
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No figure in corporate finance gets quoted more often than WACC, and it is easy to treat it as the hurdle rate for everything a company does. Brealey et al. (2018) are careful to say otherwise. The company cost of capital is the right discount rate only for projects that have the same risk as the company's existing business. A project's true cost of capital is the return investors could earn on other investments of the same risk, whoever undertakes it.

Consider a regulated electric utility with an asset beta of 0.6. With a risk-free rate of 4 percent and a market risk premium of 8 percent, the capital asset pricing model gives an asset return of about 8.8 percent, and after the tax saving on its debt the company's WACC comes to roughly 8 percent. Now suppose the utility considers building a merchant power plant that sells electricity at market prices. Independent power producers that specialize in that business have asset betas closer to 1.2, which implies a required return of about 13.6 percent before financing benefits and roughly 12 percent after. A plant expected to return 10 percent passes the utility's hurdle and destroys value.

This shortcut is common. Graham and Harvey (2001) surveyed 392 CFOs. Roughly 74 percent said the CAPM was their usual method for the cost of equity, yet a surprising number judged new investments by the risk of the firm as a whole rather than the risk of the project. Krüger et al. (2015) tested the consequences in conglomerates. Divisions riskier than the firm's core business invested more, and safer divisions less, just as a single hurdle rate would predict, and acquirers buying riskier targets earned lower announcement returns.

Why this part earns its pointsThe final paragraph turns the critique into a procedure the reader could apply.
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A single discount rate quietly moves capital from a firm's safest businesses to its riskiest ones. The textbook's remedy is practical: estimate the project's beta from companies that specialize in its line of business and discount at that rate, even if the estimate is imperfect.

Reply to Kendra

Kendra, your thread explained the difference between unique risk and market risk well, and your chart of portfolio volatility falling as stocks are added made the idea concrete. I want to question the common rule you mentioned, that about 10 stocks are enough to diversify. Statman (1987) compared the reduction in risk from adding stocks with the extra transaction costs of holding them and concluded that a portfolio of randomly picked stocks is not well diversified until it holds at least 30 names for a borrowing investor, or 40 for a lending one. The volatility curve flattens, but not as early as the rule suggests, and the remaining unique risk is risk the market does not pay investors to bear. For most individuals today, a low-cost index fund solves the problem at once, holding hundreds of companies for a small annual fee. Familiarity also works against diversification, since people tend to buy companies they know from work or shopping, which often means one industry or region. Does that change your advice to the beginning investor in your example, who planned to buy a dozen stocks she knew well?

Reply to Andre

Andre, your use of the historical risk premium on U.S. stocks to set the market risk premium in your CAPM example was exactly the approach Brealey et al. (2018) describe, and you were right to note that the estimate depends on the period chosen. There is a deeper puzzle behind that number. Mehra and Prescott (1985) showed that the historical premium of stocks over safe assets was far larger than standard economic models of investors' attitudes to risk could explain; reasonable levels of risk aversion predicted a premium of well under 1 percent, compared with about 6 percent in the data. Economists still debate whether the past premium was partly good luck, a reward for risks that happened not to materialize in the United States during the twentieth century, or compensation for disasters that investors feared but did not see. If it was, a forward-looking premium would be lower than history suggests. Would you lower your 8 percent estimate, or do you think the historical average is still the best guide we have?

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References

Brealey, R. A., Myers, S. C., & Marcus, A. J. (2018). Fundamentals of corporate finance (9th ed.). McGraw-Hill Education.

Graham, J. R., & Harvey, C. R. (2001). The theory and practice of corporate finance: Evidence from the field. Journal of Financial Economics, 60(2-3), 187-243. https://doi.org/10.1016/S0304-405X(01)00044-7

Krüger, P., Landier, A., & Thesmar, D. (2015). The WACC fallacy: The real effects of using a unique discount rate. The Journal of Finance, 70(3), 1253-1285. https://doi.org/10.1111/jofi.12250

Mehra, R., & Prescott, E. C. (1985). The equity premium: A puzzle. Journal of Monetary Economics, 15(2), 145-161. https://doi.org/10.1016/0304-3932(85)90061-3

Statman, M. (1987). How many stocks make a diversified portfolio? Journal of Financial and Quantitative Analysis, 22(3), 353-363. https://doi.org/10.2307/2330969

What the BUSI 530 Week 5 instructions ask

Module/Week 5 is the risk week of BUSI 530: chapters 11 through 13 of Brealey, Myers and Marcus, on risk, return and the opportunity cost of capital, the CAPM and capital budgeting, and WACC and company valuation, with two presentations, three sets of lecture notes and an assigned article. Discussion Board Forum 3 is due with Connect Homework 5 and the Worldview Quiz. First comes the thread, 300 words at minimum and carrying a pair of APA citations, then two replies, each running to at least 150 words with a citation of its own. No forum follows in Modules/Weeks 6 through 8, so these are the final discussion points available.

How this BUSI 530 Week 5 example is built

The thread names the textbook's rule, that a project's cost of capital depends on the project's risk and not the company's, and then shows what breaking it costs. A composite utility with a 0.6 asset beta weighs a merchant power plant whose risk resembles that of firms with a beta near 1.2; with a 4 percent risk-free rate and an 8 percent market risk premium, the plant's required return is about 12 percent, not the 8 percent company figure. Graham and Harvey's survey shows how many firms use firm risk anyway, and Krüger, Landier and Thesmar measure the consequences. The replies add research on diversification and on the equity premium.

BUSI 530 Week 5 grading rubric: where the points go

Graders of BUSI 530 forums look for a thread that answers the question directly, applies the week's material accurately and supports its claims with scholarly sources, and for replies that add substance to a classmate's thread. In the risk chapters, accuracy means using beta, the market risk premium and the capital asset pricing model correctly and distinguishing the company cost of capital from a project's opportunity cost of capital. Calculations should be shown and should be right. The formal requirements are the same as in earlier forums: 300 words and two citations in the thread, 150 words and one citation in each reply, all in current APA format, posted on time.

BUSI 530 Week 5 help: mistakes that cost points

Pick a question where the chapters lead to a decision, such as which discount rate to use, rather than a definition of beta. Work one short calculation and label every input, since an unlabeled 12 percent tells the reader nothing. Cite at least one study beyond the textbook; finance has excellent survey evidence on what managers actually do. In replies, check a classmate's numbers and test the assumption behind them, such as which market risk premium was used and why. Leave time for the Worldview Quiz, an untimed six-question quiz after a short video. Because this is the last forum, its points cannot be made up later in the course.

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BUSI 530 Week 5 questions, answered

What is BUSI 530 Discussion Board Forum 3?

The closing forum of BUSI 530, worth 50 points in Module/Week 5, on risk, return, the capital asset pricing model and the cost of capital, posted as a cited thread and two cited answers to classmates.

Where can I find a free BUSI 530 Week 5 sample paper?

This page offers a complete BUSI 530 Week 5 forum thread on why one company-wide discount rate misjudges risky projects, followed by replies on diversification and the equity premium.

What is the difference between the company cost of capital and a project's cost of capital?

The company figure is the expected return on a portfolio of all the firm's securities and suits only projects as risky as its current business; a project's figure is what investors could earn elsewhere at that project's level of risk.

How do you find the beta of a project?

A common approach is to take the asset betas of companies that specialize in the project's line of business, average them, and use that beta in the capital asset pricing model to find the project's required return.

What else is due in BUSI 530 Module/Week 5?

Connect Homework 5 on chapters 11 through 13 and the Worldview Quiz, six multiple-choice and fill-in-the-blank questions taken after a video on biblical worldview, worth 25 points.

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