| Course | BUSI 453 Applied Marketing Analysis (BUSI453) |
|---|---|
| Credit hours | 3 |
| Program | BS in Business Administration |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 453 course guide |
| Updated | October 2026 |
What BUSI 453 covers
Malhotra's marketing research text is read about two chapters a week through chapter 12, reviewed whole in Module/Week 7 and finished with chapter 13, with five open-book quizzes of 24 questions.
The Quantitative Marketing Research Report follows the six-step marketing research process in three drafts and a final report of 2,850 to 3,600 words with at least 10 references besides the textbook and the Bible, submitted through SafeAssign. Each forum post needs two peer-reviewed sources in addition to the text.
The course will explore principles used in construction and application of market analytics necessary to develop action plans for key decision makers. Building on marketing research and analytics knowledge, students will explore, analyze, and offer recommendations regarding market and consumer research through applied real-world projects or competitions.
BUSI 453 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Discussion Board Forum 1 (Course Requirements Checklist, Class Introductions and Quiz 1 also due) | 90 | Read the Week 1 sample |
| Week 2 | QMR Report: Draft 1 | 100 | Read the Week 2 sample |
| Week 3 | Discussion Board Forum 2 (Quiz 2 also due) | 90 | Read the Week 3 sample |
| Week 4 | QMR Report: Draft 2 | 100 | Read the Week 4 sample |
| Week 5 | Discussion Board Forum 3 (Quiz 3 also due) | 90 | Read the Week 5 sample |
| Week 6 | QMR Report: Draft 3 | 100 | Read the Week 6 sample |
| Week 7 | Discussion Board Forum 4 (Quiz 4 also due) | 90 | Read the Week 7 sample |
| Week 8 | QMR Report: Final (Quiz 5 also due) | 100 | Read the Week 8 sample |
Where BUSI 453 papers lose points
BUSI 453 work loses points when the management decision problem and the research problem are confused, when questionnaire items ask two things at once or nudge the answer, when the sample cannot support the conclusions drawn, and when the final report gathers the drafts without fixing them or falls short of 10 outside references.
Using a BUSI 453 sample well
The samples draw on research about the use of market research, marketing analytics, focus groups and customer-needs interviews, field experiments in pricing and advertising, nonresponse bias, online panels, measure development, willingness to pay, purchase intentions, careless responding and data privacy, with Malhotra and Scripture.
BUSI 453 questions, answered
What is the BUSI 453 QMR Report?
A quantitative marketing research paper that follows the six-step marketing research process, written in three drafts and a final report of 2,850 to 3,600 words with at least 10 references plus the textbook and the Bible.
How long are BUSI 453 forum posts?
Threads are at least 500 words and each of the two replies at least 250, and every post includes a biblical integration and two peer-reviewed sources in addition to the text.
What textbook does BUSI 453 use?
Malhotra's marketing research text, read through chapter 13, with a full review of chapters 1 through 12 in Module/Week 7.
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