BUSI 352 Week 5 Case Study 1 Example

Reviewed by Thomas Kerrigan, MBA, CPA · Liberty University · Updated

This BUSI 352 Week 5 sample case study analyzes the finances of a composite family of four, the Moraleses, and builds an investment plan around them. It computes the planning ratios Dalton et al. teach, an emergency fund of barely five weeks, housing ratios within limits and a savings rate far below the 10 to 13 percent benchmark, then turns to the investments: a 401(k) that misses most of the employer match and holds 40 percent in company stock, and a brokerage account traded actively. Research on trading costs, on what active investing costs the market as a whole, on automatic enrollment and on naive diversification shapes seven prioritized recommendations, and a verse from Ecclesiastes on dividing a portion among many supports diversification. In Module/Week 5 of Liberty University BUSI 352, a BS in Business Administration course, the Case Study 1 earns up to 50 points.

CourseBUSI 352 Financial Planning (BUSI352)
Module/Week5
AssignmentCase Study 1
Paper typeFinancial planning case study
Lengthabout 870 words, 3 double-spaced pages plus title page and references. Course guide: a case study analysis in current APA format applying the module/week's financial planning concepts to the case household
FormatAPA 7 student paper
Points50
SchoolLiberty University Online
ProgramBS in Business Administration
Where it sitsModule/Week 5 in Liberty's published BUSI 352 course guide; current sections can differ
UpdatedOctober 2026

Free sample paper for BUSI 352 Week 5

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The Morales Family: Statements, Ratios and an Investment Plan

 

[Student Name]

School of Business, Liberty University

BUSI 352: Financial Planning

Case Study 1

[Instructor Name]

[Date]

 

The guide does not publish the case, so a composite household case stands in for it; the family and its figures are illustrative, and the textbook, research and Scripture cited are real.

Why this part earns its pointsThe facts are gathered in one table so the ratios can be checked against them.
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The Morales Family: Statements, Ratios and an Investment Plan

Case Facts

Daniel and Ana Morales, ages 36 and 34, live in Charlotte, North Carolina, with two children, ages 6 and 3. Their goals are to retire around 65, help pay for their children's college and stop feeling one emergency away from trouble.

ItemAmount
Gross income (Daniel $72,000; Ana $40,000)$112,000
Mortgage payment, including taxes and insurance$2,150 a month
Car loan and student loan payments$730 a month
Nondiscretionary monthly expensesabout $5,200
Cash and savings$6,000
Daniel's 401(k), 40% in employer stock$48,000
Taxable brokerage account, actively traded$15,000
Daniel's 401(k) contribution3% of pay; employer matches up to 5%
Ana's retirement savingsnone
Life and disability insuranceDaniel: group life at 1x salary, short-term disability; Ana: none

Ratio Analysis

RatioMoralesBenchmark
Emergency fund (cash / monthly nondiscretionary expenses)1.2 months3 to 6 months
Housing ratio 1 (housing / gross pay)23.0%28% or less
Housing ratio 2 (housing plus debt / gross pay)30.9%36% or less
Retirement savings rate (employee plus employer / gross pay)3.9%10% to 13%

Dalton et al. (2016) treat these ratios as the starting point for any plan. Two results are healthy: the Moraleses' housing and debt costs fall within the standard limits, so their debt load is not the problem. Two are serious gaps. Their emergency fund would cover barely five weeks of essential expenses, and their retirement savings rate is less than a third of the 10 to 13 percent of gross pay the textbook suggests for someone hoping to retire with adequate income. At 3.9 percent, they are saving $4,320 a year, including the employer match, when the benchmark implies at least $11,200.

Why this part earns its pointsEach investment problem is judged against research rather than opinion.
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Investment Analysis

Three problems stand out. First, Daniel contributes 3 percent of pay while his employer matches up to 5 percent, so the family forgoes $1,440 a year of matching money, a guaranteed return before any market gain. Research on automatic enrollment shows how strongly defaults shape behavior: Madrian and Shea (2001) studied a company that began enrolling new hires automatically and found that most of them stayed with the preset contribution rate and fund, even when that rate sat below what they would probably have picked on their own. Daniel's 3 percent looks like such a default left untouched.

Second, 40 percent of the 401(k) is in his employer's stock. His paycheck and a large share of his savings therefore depend on one employer, and a single bad year could hit both at once. Benartzi and Thaler (2001) showed that many plan participants allocate their savings by simple rules of thumb, such as spreading money evenly across whatever options are offered, rather than by deliberate risk choices, which suggests the allocation may not reflect a real decision.

Third, Daniel trades the brokerage account actively. Barber and Odean (2000) studied tens of thousands of household brokerage accounts and found that the households that traded most earned net returns well below the market, largely because of trading costs. French (2008) estimated that investors collectively spend a substantial fraction of a percent of the market's value each year trying to beat it, money that passive investors keep. The Moraleses do not need a better stock picker; they need fewer trades and lower costs.

A Quick Risk Management Check

Before adding to investments, a planner should confirm that a single event could not undo the plan. The case notes that Daniel has employer group life coverage of about one year's pay and that Ana has none, and neither has disability coverage beyond a short-term employer plan. With two young children and a mortgage, the death or long disability of either parent would leave the survivor unable to keep the house and the savings plan. Dalton et al. (2016) place risk management alongside investment planning in the planning process for this reason: investment growth means little if an uninsured loss forces the family to liquidate it. A level term policy on each parent, sized to replace income until the younger child finishes school, would cost relatively little at their ages and protect every other recommendation in this case.

Why this part earns its pointsThe recommendations are numbered in the order the family should act, which turns the analysis into a plan.
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Recommendations

  • 1. Build the emergency fund to three months, about $15,600, by moving $9,600 from the brokerage account to a high-yield savings account, selling positions with losses or the smallest gains first to limit taxes.
  • 2. Raise Daniel's 401(k) contribution from 3 to 5 percent immediately to capture the full match, adding $1,440 of employer money and $1,440 of his own.
  • 3. Open a Roth IRA for Ana and contribute $250 a month, raising the household savings rate toward 10 percent within two years, with further increases timed to raises.
  • 4. Reduce employer stock in the 401(k) to no more than 10 percent and move the rest to a low-cost target-date or broad index fund.
  • 5. Hold the remaining brokerage funds in a broad, low-cost index fund and stop frequent trading.
  • 6. Within the next quarter, buy level term life insurance on both parents and review long-term disability coverage, since the family depends on two incomes.
  • 7. Once the emergency fund is complete, open a 529 plan for each child with modest monthly contributions, keeping retirement savings ahead of college savings, since a student can borrow for college but no one can borrow for retirement.

A Biblical Perspective on Diversification

The Preacher advised giving a portion to seven, or even to eight, because no one knows what disaster may happen on earth (English Standard Version Bible, 2001/2016, Ecclesiastes 11:2). Holding 40 percent of retirement savings in one company ignores that counsel. Diversification is a form of humility about the future, and a careful steward does not stake a family's security on a single outcome.

Conclusion

The Moraleses are not in crisis. Their housing and debt are manageable. But their thin emergency fund, low savings rate, concentrated stock position and costly trading leave them vulnerable and behind on their goals. The seven steps above, taken in order, would give them a cushion, capture free money, protect their income, diversify their risk and lower their costs, putting them on a path toward the retirement and college goals they described.

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References

Barber, B. M., & Odean, T. (2000). Trading is hazardous to your wealth: The common stock investment performance of individual investors. The Journal of Finance, 55(2), 773-806. https://doi.org/10.1111/0022-1082.00226

Benartzi, S., & Thaler, R. H. (2001). Naive diversification strategies in defined contribution saving plans. American Economic Review, 91(1), 79-98. https://doi.org/10.1257/aer.91.1.79

Dalton, M. A., Dalton, J. F., Gillice, J. M., & Langdon, T. P. (2016). Fundamentals of financial planning (5th ed.). Money Education.

English Standard Version Bible. (2016). Crossway. (Original work published 2001)

French, K. R. (2008). Presidential address: The cost of active investing. The Journal of Finance, 63(4), 1537-1573. https://doi.org/10.1111/j.1540-6261.2008.01368.x

Madrian, B. C., & Shea, D. F. (2001). The power of suggestion: Inertia in 401(k) participation and savings behavior. The Quarterly Journal of Economics, 116(4), 1149-1187. https://doi.org/10.1162/003355301753265543

What the BUSI 352 Week 5 instructions ask

The first case study arrives in Module/Week 5, with chapter 11 of Dalton et al. on investment planning, a presentation, the Forum 3 thread and Quiz 5. The guide states that two case studies are completed in the course in current APA format, worth 50 and 70 points, and does not publish the case materials. The first case falls after the chapters on financial statements, cash flow, debt, risk management and investments, so it is the point where students combine statement analysis with investment recommendations for a household. A case analysis should show the numbers, interpret them against the textbook's benchmarks and recommend steps in a defensible order.

How this BUSI 352 Week 5 example is built

Facts open the analysis, with a short table of the household's figures. A ratio section computes the emergency fund, housing and savings ratios with Dalton et al.'s benchmarks beside them, so strengths and gaps are visible at once. The investment section examines the retirement account, the company stock concentration and the active brokerage trading, each judged against research. Recommendations are ordered by priority, and each states its dollar effect where possible. A brief paragraph connects diversification to Ecclesiastes. The order of the paper, facts, analysis, recommendations, follows the financial planning process the textbook describes, which lets the instructor trace each recommendation back to a finding.

BUSI 352 Week 5 grading rubric: where the points go

The case is graded on accurate application of the course's planning concepts to the case facts, correct calculations, sound and prioritized recommendations, and clear writing in current APA format. The best grades go to ratios computed correctly and compared with the textbook's benchmarks, and for recommendations that follow from those comparisons rather than generic advice. Ordering matters: a plan that recommends investing more before addressing a thin emergency fund or an unclaimed employer match misreads the household's priorities. Citing research to support investment recommendations, such as evidence on costs and diversification, strengthens the analysis. Tables are useful, but the explanation belongs in sentences. A case that leaves the numbers unexplained, or explains them without showing the calculation, earns less.

BUSI 352 Week 5 help: mistakes that cost points

Start by organizing the case facts into a simple balance sheet and cash flow statement. Compute the ratios the textbook emphasizes, show the formula and compare each with its benchmark. Identify the two or three most serious gaps, and let them set the order of your recommendations. For investment advice, check costs, diversification and whether any employer match is being left unclaimed. Support key recommendations with journal research or the textbook. Give each recommendation a number, such as a contribution rate or dollar target. Keep the analysis organized under headings that follow the planning process. State the family's goals in their own words before analyzing, since the recommendations must serve those goals, not a planner's preferences.

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BUSI 352 Week 5 questions, answered

What is BUSI 352 Case Study 1?

The first of two case studies, worth 50 points in Module/Week 5, applying financial statement analysis and investment planning from Dalton et al. to a household case.

Where can I find a free BUSI 352 Week 5 sample paper?

Read the full BUSI 352 Week 5 case study of a family of four, with planning ratios, investment analysis and prioritized recommendations.

What savings rate do financial planners recommend?

Dalton et al. suggest saving roughly 10 to 13 percent of gross pay for retirement, including any employer match, beginning early in a career.

What are the housing ratios in financial planning?

Housing costs should generally stay at or below 28 percent of gross pay, and housing costs plus other debt payments at or below 36 percent.

What else is due in BUSI 352 Module/Week 5?

The Forum 3 thread and Quiz 5 are due with the case, after chapter 11 of Dalton et al. and one presentation. The Forum 3 thread, also due, is worth 55 points.

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