| Course | BUSI 352 Financial Planning (BUSI352) |
|---|---|
| Module/Week | 5 |
| Assignment | Case Study 1 |
| Paper type | Financial planning case study |
| Length | about 870 words, 3 double-spaced pages plus title page and references. Course guide: a case study analysis in current APA format applying the module/week's financial planning concepts to the case household |
| Format | APA 7 student paper |
| Points | 50 |
| School | Liberty University Online |
| Program | BS in Business Administration |
| Where it sits | Module/Week 5 in Liberty's published BUSI 352 course guide; current sections can differ |
| Updated | October 2026 |
Free sample paper for BUSI 352 Week 5
The Morales Family: Statements, Ratios and an Investment Plan
[Student Name]
School of Business, Liberty University
BUSI 352: Financial Planning
Case Study 1
[Instructor Name]
[Date]
The guide does not publish the case, so a composite household case stands in for it; the family and its figures are illustrative, and the textbook, research and Scripture cited are real.
The Morales Family: Statements, Ratios and an Investment Plan
Case Facts
Daniel and Ana Morales, ages 36 and 34, live in Charlotte, North Carolina, with two children, ages 6 and 3. Their goals are to retire around 65, help pay for their children's college and stop feeling one emergency away from trouble.
| Item | Amount |
|---|---|
| Gross income (Daniel $72,000; Ana $40,000) | $112,000 |
| Mortgage payment, including taxes and insurance | $2,150 a month |
| Car loan and student loan payments | $730 a month |
| Nondiscretionary monthly expenses | about $5,200 |
| Cash and savings | $6,000 |
| Daniel's 401(k), 40% in employer stock | $48,000 |
| Taxable brokerage account, actively traded | $15,000 |
| Daniel's 401(k) contribution | 3% of pay; employer matches up to 5% |
| Ana's retirement savings | none |
| Life and disability insurance | Daniel: group life at 1x salary, short-term disability; Ana: none |
Ratio Analysis
| Ratio | Morales | Benchmark |
|---|---|---|
| Emergency fund (cash / monthly nondiscretionary expenses) | 1.2 months | 3 to 6 months |
| Housing ratio 1 (housing / gross pay) | 23.0% | 28% or less |
| Housing ratio 2 (housing plus debt / gross pay) | 30.9% | 36% or less |
| Retirement savings rate (employee plus employer / gross pay) | 3.9% | 10% to 13% |
Dalton et al. (2016) treat these ratios as the starting point for any plan. Two results are healthy: the Moraleses' housing and debt costs fall within the standard limits, so their debt load is not the problem. Two are serious gaps. Their emergency fund would cover barely five weeks of essential expenses, and their retirement savings rate is less than a third of the 10 to 13 percent of gross pay the textbook suggests for someone hoping to retire with adequate income. At 3.9 percent, they are saving $4,320 a year, including the employer match, when the benchmark implies at least $11,200.
Investment Analysis
Three problems stand out. First, Daniel contributes 3 percent of pay while his employer matches up to 5 percent, so the family forgoes $1,440 a year of matching money, a guaranteed return before any market gain. Research on automatic enrollment shows how strongly defaults shape behavior: Madrian and Shea (2001) studied a company that began enrolling new hires automatically and found that most of them stayed with the preset contribution rate and fund, even when that rate sat below what they would probably have picked on their own. Daniel's 3 percent looks like such a default left untouched.
Second, 40 percent of the 401(k) is in his employer's stock. His paycheck and a large share of his savings therefore depend on one employer, and a single bad year could hit both at once. Benartzi and Thaler (2001) showed that many plan participants allocate their savings by simple rules of thumb, such as spreading money evenly across whatever options are offered, rather than by deliberate risk choices, which suggests the allocation may not reflect a real decision.
Third, Daniel trades the brokerage account actively. Barber and Odean (2000) studied tens of thousands of household brokerage accounts and found that the households that traded most earned net returns well below the market, largely because of trading costs. French (2008) estimated that investors collectively spend a substantial fraction of a percent of the market's value each year trying to beat it, money that passive investors keep. The Moraleses do not need a better stock picker; they need fewer trades and lower costs.
A Quick Risk Management Check
Before adding to investments, a planner should confirm that a single event could not undo the plan. The case notes that Daniel has employer group life coverage of about one year's pay and that Ana has none, and neither has disability coverage beyond a short-term employer plan. With two young children and a mortgage, the death or long disability of either parent would leave the survivor unable to keep the house and the savings plan. Dalton et al. (2016) place risk management alongside investment planning in the planning process for this reason: investment growth means little if an uninsured loss forces the family to liquidate it. A level term policy on each parent, sized to replace income until the younger child finishes school, would cost relatively little at their ages and protect every other recommendation in this case.
Recommendations
- 1. Build the emergency fund to three months, about $15,600, by moving $9,600 from the brokerage account to a high-yield savings account, selling positions with losses or the smallest gains first to limit taxes.
- 2. Raise Daniel's 401(k) contribution from 3 to 5 percent immediately to capture the full match, adding $1,440 of employer money and $1,440 of his own.
- 3. Open a Roth IRA for Ana and contribute $250 a month, raising the household savings rate toward 10 percent within two years, with further increases timed to raises.
- 4. Reduce employer stock in the 401(k) to no more than 10 percent and move the rest to a low-cost target-date or broad index fund.
- 5. Hold the remaining brokerage funds in a broad, low-cost index fund and stop frequent trading.
- 6. Within the next quarter, buy level term life insurance on both parents and review long-term disability coverage, since the family depends on two incomes.
- 7. Once the emergency fund is complete, open a 529 plan for each child with modest monthly contributions, keeping retirement savings ahead of college savings, since a student can borrow for college but no one can borrow for retirement.
A Biblical Perspective on Diversification
The Preacher advised giving a portion to seven, or even to eight, because no one knows what disaster may happen on earth (English Standard Version Bible, 2001/2016, Ecclesiastes 11:2). Holding 40 percent of retirement savings in one company ignores that counsel. Diversification is a form of humility about the future, and a careful steward does not stake a family's security on a single outcome.
Conclusion
The Moraleses are not in crisis. Their housing and debt are manageable. But their thin emergency fund, low savings rate, concentrated stock position and costly trading leave them vulnerable and behind on their goals. The seven steps above, taken in order, would give them a cushion, capture free money, protect their income, diversify their risk and lower their costs, putting them on a path toward the retirement and college goals they described.
References
Barber, B. M., & Odean, T. (2000). Trading is hazardous to your wealth: The common stock investment performance of individual investors. The Journal of Finance, 55(2), 773-806. https://doi.org/10.1111/0022-1082.00226
Benartzi, S., & Thaler, R. H. (2001). Naive diversification strategies in defined contribution saving plans. American Economic Review, 91(1), 79-98. https://doi.org/10.1257/aer.91.1.79
Dalton, M. A., Dalton, J. F., Gillice, J. M., & Langdon, T. P. (2016). Fundamentals of financial planning (5th ed.). Money Education.
English Standard Version Bible. (2016). Crossway. (Original work published 2001)
French, K. R. (2008). Presidential address: The cost of active investing. The Journal of Finance, 63(4), 1537-1573. https://doi.org/10.1111/j.1540-6261.2008.01368.x
Madrian, B. C., & Shea, D. F. (2001). The power of suggestion: Inertia in 401(k) participation and savings behavior. The Quarterly Journal of Economics, 116(4), 1149-1187. https://doi.org/10.1162/003355301753265543
What the BUSI 352 Week 5 instructions ask
The first case study arrives in Module/Week 5, with chapter 11 of Dalton et al. on investment planning, a presentation, the Forum 3 thread and Quiz 5. The guide states that two case studies are completed in the course in current APA format, worth 50 and 70 points, and does not publish the case materials. The first case falls after the chapters on financial statements, cash flow, debt, risk management and investments, so it is the point where students combine statement analysis with investment recommendations for a household. A case analysis should show the numbers, interpret them against the textbook's benchmarks and recommend steps in a defensible order.
How this BUSI 352 Week 5 example is built
Facts open the analysis, with a short table of the household's figures. A ratio section computes the emergency fund, housing and savings ratios with Dalton et al.'s benchmarks beside them, so strengths and gaps are visible at once. The investment section examines the retirement account, the company stock concentration and the active brokerage trading, each judged against research. Recommendations are ordered by priority, and each states its dollar effect where possible. A brief paragraph connects diversification to Ecclesiastes. The order of the paper, facts, analysis, recommendations, follows the financial planning process the textbook describes, which lets the instructor trace each recommendation back to a finding.
BUSI 352 Week 5 grading rubric: where the points go
The case is graded on accurate application of the course's planning concepts to the case facts, correct calculations, sound and prioritized recommendations, and clear writing in current APA format. The best grades go to ratios computed correctly and compared with the textbook's benchmarks, and for recommendations that follow from those comparisons rather than generic advice. Ordering matters: a plan that recommends investing more before addressing a thin emergency fund or an unclaimed employer match misreads the household's priorities. Citing research to support investment recommendations, such as evidence on costs and diversification, strengthens the analysis. Tables are useful, but the explanation belongs in sentences. A case that leaves the numbers unexplained, or explains them without showing the calculation, earns less.
BUSI 352 Week 5 help: mistakes that cost points
Start by organizing the case facts into a simple balance sheet and cash flow statement. Compute the ratios the textbook emphasizes, show the formula and compare each with its benchmark. Identify the two or three most serious gaps, and let them set the order of your recommendations. For investment advice, check costs, diversification and whether any employer match is being left unclaimed. Support key recommendations with journal research or the textbook. Give each recommendation a number, such as a contribution rate or dollar target. Keep the analysis organized under headings that follow the planning process. State the family's goals in their own words before analyzing, since the recommendations must serve those goals, not a planner's preferences.
Related BUSI 352 sample papers
Other BUSI 352 weeks
- BUSI 352 Week 1: Forum 1 Thread
- BUSI 352 Week 2: Forum 1 Replies
- BUSI 352 Week 3: Forum 2 Thread
- BUSI 352 Week 4: Forum 2 Replies
- BUSI 352 Week 6: Forum 3 Replies
- BUSI 352 Week 7: Case Study 2
- BUSI 352 Week 8: Forum 4 Replies
More BS in Business Administration sample papers
- BUSI 343 Week 5: Case Study 3
- BUSI 345 Week 5: Group Forum Response
- BUSI 354 Week 5: Client Interview Analysis
- BUSI 360 Week 5: Forum 3 Thread
BUSI 352 Week 5 questions, answered
What is BUSI 352 Case Study 1?
The first of two case studies, worth 50 points in Module/Week 5, applying financial statement analysis and investment planning from Dalton et al. to a household case.
Where can I find a free BUSI 352 Week 5 sample paper?
Read the full BUSI 352 Week 5 case study of a family of four, with planning ratios, investment analysis and prioritized recommendations.
What savings rate do financial planners recommend?
Dalton et al. suggest saving roughly 10 to 13 percent of gross pay for retirement, including any employer match, beginning early in a career.
What are the housing ratios in financial planning?
Housing costs should generally stay at or below 28 percent of gross pay, and housing costs plus other debt payments at or below 36 percent.
What else is due in BUSI 352 Module/Week 5?
The Forum 3 thread and Quiz 5 are due with the case, after chapter 11 of Dalton et al. and one presentation. The Forum 3 thread, also due, is worth 55 points.
Use it as a model, or ask for your own
This paper is an original model written by our desk for study. It is not a submitted student paper and not an official Liberty University document. Read it for structure and reasoning, then write your own to the instructions in your Canvas course. If you want a version built to your exact prompt and rubric, the first custom sample is free and arrives in 24 to 48 hours.
Ask for a custom BUSI 352 Week 5 sample · All BUSI 352 weeks · All courses