| Course | BUSI 330 Principles of Marketing (BUSI330) |
|---|---|
| Credit hours | 3 |
| Program | BS in Business Administration |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 330 course guide |
| Updated | October 2026 |
What BUSI 330 covers
The course reads Kerin and Hartley's Marketing: The Core in blocks of three chapters in the early modules/weeks and one chapter at a time near the end, with websites and a quiz every module/week.
Forum threads in the odd modules/weeks run at least 350 words, not counting references, and each of the two replies at least 250 words. Groups build the collaborative marketing plan for a new product concept at a Fortune 500 company in the even modules/weeks, and every member must contribute content to each draft.
The study of marketing theories and tools to capitalize on buyer behavior through the contexts of Business to Consumer and Business to Business. Elements of the marketing mix (product, place, price, promotion) will be introduced and integrated into a larger marketing conceptual understanding. Analysis of marketing data to recognize ideal market segments, sales predictions and market share will be conducted.
BUSI 330 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Discussion Board Forum 1 Thread and Replies (Quiz 1 also due) | 100 | Read the Week 1 sample |
| Week 2 | Collaborative Marketing Plan Draft 1 (Quiz 2 also due) | 60 | Read the Week 2 sample |
| Week 3 | Discussion Board Forum 2 Thread and Replies (Quiz 3 also due) | 100 | Read the Week 3 sample |
| Week 4 | Collaborative Marketing Plan Draft 2 (Quiz 4 also due) | 60 | Read the Week 4 sample |
| Week 5 | Discussion Board Forum 3 Thread and Replies (Quiz 5 also due) | 100 | Read the Week 5 sample |
| Week 6 | Collaborative Marketing Plan Draft 3 (Quiz 6 also due) | 60 | Read the Week 6 sample |
| Week 7 | Discussion Board Forum 4 Thread and Replies (Quiz 7 also due) | 100 | Read the Week 7 sample |
| Week 8 | Collaborative Marketing Plan Final Draft (Quiz 8 also due) | 60 | Read the Week 8 sample |
Where BUSI 330 papers lose points
BUSI 330 work loses points when threads describe a company without applying the chapter's concepts, when replies fall under 250 words, when a marketing plan proposes a product the company already sells, and when plan drafts list tactics that do not follow from the target market and positioning.
Using a BUSI 330 sample well
The forum samples draw on research about marketing myopia, customer retention, segmentation, pricing and online advertising; the plan samples build an imaginary soil-monitoring subscription for Deere and Company, using only public facts about the company.
BUSI 330 questions, answered
What textbook does BUSI 330 use?
Kerin and Hartley's Marketing: The Core, read three chapters at a time early in the course and one at a time in the last modules/weeks, with websites and a quiz every module/week.
How long are BUSI 330 forum posts?
A report thread of at least 350 words, not counting references, answering the instructor's prompt, and two replies of at least 250 words each, all in the same module/week.
What is the BUSI 330 Collaborative Marketing Plan?
A group marketing plan for a new product concept at a Fortune 500 company, approved by the instructor and built in three drafts and a final draft in the even modules/weeks.
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