MRKT 661 Ethical and Legal Issues in Marketing Sample Papers, Week by Week

Liberty University · MS in Marketing · Business and accounting · Updated

MRKT 661 reads Oswald's The Law of Marketing with a Liberty University text on ethical and legal issues and the APA manual. The samples weigh a buy now, pay later campaign aimed at college students, test puffery and loyalty data against research, protect a cold brew's name, can, recipe and label, judge a theme park's dynamic prices, answer customer complaints about a store-brand pressure cooker, and write and present an influencer disclosure policy for a skincare brand.

CourseMRKT 661 Ethical and Legal Issues in Marketing (MRKT661)
Credit hours3
ProgramMS in Marketing
Length8 Module/Weeks, online
Weeks with written work8 of 8
Samples on this site8 week sample papers
SourcesLiberty's 2026-2027 catalog and the published MRKT 661 course guide
UpdatedOctober 2026

What MRKT 661 covers

Each forum is split across two modules, the thread in Modules/Weeks 1 and 4 and the replies in Modules/Weeks 2 and 5, and every thread and every reply needs at least three scholarly sources beyond the textbooks; threads also go through SafeAssign.

The three applied papers run about 1,000 words each with at least three legal or scholarly sources, in Modules/Weeks 3, 6 and 7, and the Module/Week 8 presentation reuses the policy paper's three sources and adds at least three more.

Liberty's 2026-2027 catalog describes MRKT 661 Ethical and Legal Issues in Marketing this way:
This course examines traditional and modern ethical issues facing marketing managers. Students will analyze ethical situations found in marketing research, product liability, advertising, international marketing, competitive intelligence, socially controversial products, consumer privacy, and corporate social responsibility.

MRKT 661 week by week, with the sample for each

WeekWritten work in the course guidePointsSample
Week 1DB Forum 1 Thread (Course Requirements Checklist and program assessment also due)100Read the Week 1 sample
Week 2DB Forum 1 Replies (APA Quiz also due)75Read the Week 2 sample
Week 3Professional Memo Analysis100Read the Week 3 sample
Week 4DB Forum 2 Thread100Read the Week 4 sample
Week 5DB Forum 2 Replies (Quiz 1 also due)75Read the Week 5 sample
Week 6Professional Email Assignment (Quiz 2 also due)100Read the Week 6 sample
Week 7Policy Paper130Read the Week 7 sample
Week 8Policy Presentation (Quiz 3 also due)75Read the Week 8 sample

Where MRKT 661 papers lose points

MRKT 661 work slips when a thread or reply falls short of its own three scholarly sources, when a memo or email reads as an essay rather than workplace correspondence, when statutes are said to forbid more than they do, and when a policy proposes transparency in general instead of rules a team could follow.

Using a MRKT 661 sample well

The samples draw on Oswald, Hunt and Vitell, Laczniak and Murphy, Carroll, Smith and Cooper-Martin, Hoffman, Kahneman, Knetsch and Thaler, Haws and Bearden, Zwolinski, Snyder, Morwitz and colleagues, Evans and colleagues, Wojdynski and Evans, the FTC Endorsement Guides and leading cases from MacPherson v. Buick to Wal-Mart v. Samara Brothers.

MRKT 661 questions, answered

Which books does MRKT 661 assign?

The APA Publication Manual, a Liberty University text titled Ethical and Legal Issues in Marketing (2014) and Oswald's The Law of Marketing (2011).

How many sources do MRKT 661 forum posts need?

At least three relevant scholarly sources other than the course materials in every thread and every reply, with threads of 1,000 words and replies of 450.

What is the largest assignment in MRKT 661?

The 130-point Policy Paper in Module/Week 7, a 1,000-word research-based paper on consumer protection issues in social media.

Ask for a custom MRKT 661 sample

Send the Module/Week, the instructions and the rubric from your Canvas course, and a writer in your field drafts a sample to them in 24 to 48 hours. The first custom sample is free.

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