MRKT 661 Week 8 Presentation: Influencer Rules Example

Course	MRKT 661 Ethical and Legal Issues in Marketing (MRKT661)
Module/Week	8
Assignment	Policy Presentation
Paper type	PowerPoint policy presentation with speaker notes
Length	about 876 words, 3 double-spaced pages plus title page and references. Course guide: per the course guide, a presentation of at least 10 PowerPoint slides or similar graphics based on the social media policy proposed in the Policy Paper, including the paper's 3 scholarly sources and at least 3 more legal or scholarly sources, for a total of at least 6, cited in current APA format
Format	APA 7 student paper
Points	75
School	Liberty University Online
Program	MS in Marketing
Where it sits	Module/Week 8 in Liberty's published MRKT 661 course guide; current sections can differ
Updated	October 2026

Free sample paper for MRKT 661 Week 8

Policy Presentation: Clear Labels, True Claims, Honest Reviews, a Social Media Policy for Clearwell Skincare

[Student Name]

School of Business, Liberty University

MRKT 661: Ethical and Legal Issues in Marketing

Policy Presentation

[Instructor Name]

[Date]

The company and its influencer program are composites continuing this sample's Module/Week 7 policy paper; the federal guides, statute, agency guidance and scholarly studies are real; the requirements follow Liberty's public course guide for MRKT 661. The presentation explains general principles for a class assignment and is not legal advice.

Policy Presentation: Clear Labels, True Claims, Honest Reviews, a Social Media Policy for Clearwell Skincare

Slide 1: Clear Labels, True Claims, Honest Reviews

Clearwell Skincare social media policy
Marketing team briefing

Speaker notes: Thank you for joining. Today I am presenting the policy that will govern every post a paid creator or product recipient makes about Clearwell. I will cover why we need it, what the law requires, what research tells us about disclosures, and what changes for each of you.

Slide 2: Why Now

140 paid creators and 600 product recipients
A third of online sales start with a creator's post
Three risks: hidden payments, unsupported claims, solicited reviews

Speaker notes: Our creator program works. That is exactly why it needs rules. Every one of these posts is advertising for legal purposes, and the risks I list here belong to us, not only to the creators.

Slide 3: What the Law Requires

Why this part earns its pointsThe legal slides state the rule and who is responsible in a few words, leaving detail for the notes.

Deceptive practices are unlawful
Material connections must be disclosed clearly and conspicuously
The brand answers for its creators' claims

Speaker notes: Federal law makes deceptive marketing unlawful, and that includes posts we pay for (Federal Trade Commission Act, 1914). The Endorsement Guides apply that to creators: payment, free products and other material connections must be disclosed clearly and conspicuously, and the advertiser is responsible for misleading claims and missing disclosures (Federal Trade Commission, 2023).

Slide 4: What the FTC Tells Creators

Disclose any financial, family or personal tie to a brand
Use simple, clear words
Put the disclosure where followers will see it

Speaker notes: The Commission has published plain-language guidance for creators themselves (Federal Trade Commission, 2019). It asks creators to disclose relationships with brands in simple words, to place the disclosure in the post rather than hiding it in a list of hashtags or a profile, and to disclose in videos as well as in captions. Our policy builds on that guidance.

Slide 5: Which Words Work

"Paid ad" raised advertising recognition
"SP" did little
Recognition shaped brand attitudes and sharing

Speaker notes: In an experiment on Instagram posts, the label "Paid Ad" increased recognition of the post as advertising, while the abbreviation "SP" did little, and recognition in turn affected attitudes and sharing intentions (Evans et al., 2017). This is why our policy names the words.

Slide 6: Where Labels Belong

Middle or bottom placement drew more recognition
"Advertising" and "sponsored" outperformed vaguer wording
Disclosures change trust and sharing

Speaker notes: In native advertising tests, readers noticed labels more when the label appeared partway through or at the end and said "advertising" or "sponsored" (Wojdynski & Evans, 2016). On Facebook, a "Sponsored" label increased persuasion knowledge for celebrity posts and reduced intentions to share (Boerman et al., 2017). Labels work, and that is the point.

Slide 7: Why Creators Persuade

Trust drives the effect of creator posts
Trust rests on credibility, similarity and useful content
Big follower counts are not always better

Speaker notes: Followers surveyed about creators they follow trusted branded posts more when the creator's content taught them something and the creator seemed honest, appealing and like them, and that trust carried through to awareness of the brand and plans to buy (Lou & Yuan, 2019). Experiments on Instagram found that creators with many followers seemed more likable but could reduce a distinctive product's perceived uniqueness (De Veirman et al., 2017). Our program rests on trust, and undisclosed payment is the fastest way to lose it.

Slide 8: The Six Rules

Why this part earns its pointsThe rules slide lists the policy in the audience's language, which is the presentation's purpose.

Lead every post with a plain paid or free-product label
Show the label on the image or video too
Make only claims Clearwell supplies with evidence
Never ask for, edit or hide reviews
Train and sign before posting
No paid posts aimed at children

Speaker notes: These are the six rules from the policy paper. The first two follow the disclosure research. The third places substantiation where the law places it. The fourth protects the honesty of our reviews. The fifth and sixth meet the Guides' expectations about guidance to endorsers and care with young audiences.

Slide 9: Training

Fifteen-minute module before the first post
Examples of right and wrong disclosures
Signed policy in every contract

Speaker notes: Creators are not lawyers, and most violations are mistakes. The training shows real examples, side by side: a post with "#sp" buried among twenty hashtags next to the same post with "Paid ad for Clearwell" as its first words, and a video that mentions the partnership only in the caption next to one that says it aloud. The signed policy makes these expectations part of the deal, so a creator cannot later say no one explained them.

Slide 10: Monitoring and Enforcement

Why this part earns its pointsEnforcement gets its own slide, since a policy without monitoring is only a request.

Every paid post reviewed within 48 hours
One in ten recipient posts checked monthly
Two uncorrected violations end the partnership

Speaker notes: Monitoring is the part of the policy that makes it real. The influencer team will report compliance each quarter, and Legal will review the policy each year.

Slide 11: What Changes for Each Team

Influencer team: training, review and records
Product marketing: approved claims with evidence
Customer care: all reviews published

Speaker notes: The policy will cost us some reach on individual posts, but it will make every post we keep worth believing. I would ask each team lead to name an owner for their part of the policy by the end of the month.

Slide 12: References

Boerman et al. (2017); Evans et al. (2017); Wojdynski and Evans (2016)
De Veirman et al. (2017); Lou and Yuan (2019)
Federal Trade Commission (2019, 2023); Federal Trade Commission Act (1914)

Speaker notes: Full references appear below in APA format. Thank you all; let's open the floor for questions about any of the six rules.

References

Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017). "This post is sponsored": Effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook. Journal of Interactive Marketing, 38(1), 82-92. https://doi.org/10.1016/j.intmar.2016.12.002

De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers: The impact of number of followers and product divergence on brand attitude. International Journal of Advertising, 36(5), 798-828. https://doi.org/10.1080/02650487.2017.1348035

Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram influencer advertising: The effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising, 17(2), 138-149. https://doi.org/10.1080/15252019.2017.1366885

Federal Trade Commission. (2019). Disclosures 101 for social media influencers.

Federal Trade Commission. (2023). Guides concerning the use of endorsements and testimonials in advertising, 16 C.F.R. Part 255.

Federal Trade Commission Act, 15 U.S.C. § 45 (1914).

Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58-73. https://doi.org/10.1080/15252019.2018.1533501

Wojdynski, B. W., & Evans, N. J. (2016). Going native: Effects of disclosure position and language on the recognition and evaluation of online native advertising. Journal of Advertising, 45(2), 157-168. https://doi.org/10.1080/00913367.2015.1115380

What the MRKT 661 Week 8 instructions ask

The Policy Presentation closes MRKT 661 in Module/Week 8, worth 75 points, with Quiz 3, while the class reads chapter 4 of Oswald and views two presentations. Each student builds a presentation around the policy he or she proposed in the Module/Week 7 Policy Paper. It must contain at least ten PowerPoint slides or similar graphics. The presentation must also include the three scholarly sources used in the Policy Paper and at least three more legal or scholarly sources beyond the course textbooks, for a total of at least six, all cited in current APA format. Because the audience is imagined as the people who will carry out the policy, the slides should persuade as well as inform.

How this MRKT 661 Week 8 example is built

After the title, the second slide sizes up the creator program and says why it needs rules now. Two slides summarize the law: the ban on deception and the Endorsement Guides' rules on material connections and advertiser responsibility, then the agency's plain-language guidance to creators. Two slides present the evidence on disclosure wording, placement and effects. One slide explains why creators persuade, using research on trust and on follower counts, which justifies the cost of the policy. Four slides set out the rules, the training, the monitoring and what the policy asks of each team, and a final slide lists the references in APA format. Each slide carries short bullets and speaker notes with citations.

MRKT 661 Week 8 grading rubric: where the points go

The Policy Presentation is graded on how clearly it presents the policy from the Policy Paper, the quality of its supporting research, and its design and citation. Graders look for at least ten slides that move logically from problem to law to evidence to policy, with concise bullets rather than paragraphs on the slides and fuller explanation in the speaker notes. Sources matter here: the paper's three studies plus three or more new legal or scholarly ones, credited where they are used and collected on a closing APA reference slide. A strong presentation speaks to the audience that must carry out the policy and shows what each team should do.

MRKT 661 Week 8 help: mistakes that cost points

Students often paste the policy paper onto slides. Give each slide one point and only a few short bullets; the explaining belongs in what the presenter says. Think about the audience: a marketing team needs to know what changes for them on Monday, so end with actions, not a summary of the law. Use the three new sources to add something the paper lacked, such as evidence on why creators persuade or official guidance written for creators themselves. Put citations in the notes or in small text on the slide, and include a reference slide. Check the slide count, since the guide sets ten as a minimum, and keep the visual design simple and consistent.

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MRKT 661 Week 8 questions, answered

What is the MRKT 661 Policy Presentation?

The 75-point Module/Week 8 assignment that turns the Policy Paper's social media policy into at least ten slides, built on the paper's three studies and three or more new sources.

Where can I find a free MRKT 661 Week 8 sample paper?

A complete MRKT 661 Week 8 presentation of a skincare brand's influencer disclosure policy, in twelve slides with speaker notes and references, is reproduced here.

How many sources does the MRKT 661 presentation need?

At least six: the three scholarly sources from the Policy Paper and at least three more legal or scholarly sources beyond the course textbooks.

What does the FTC tell influencers about disclosures?

Its plain-language guidance tells creators to disclose any financial, employment, personal or family relationship with a brand, in simple words, placed where followers will see it.

Why do influencer posts persuade followers?

Research links their effect to followers' trust, which rests on the creator's perceived trustworthiness, attractiveness and similarity to followers and on the informative value of the content.

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MRKT 661 Week 8 Policy Presentation Example