| Course | MRKT 640 Consumer Behavior (MRKT640) |
|---|---|
| Credit hours | 3 |
| Program | MS in Marketing |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published MRKT 640 course guide |
| Updated | October 2026 |
What MRKT 640 covers
Forums fall in every module, each with a 600-word thread and two 450-word replies, and each post needs a biblical integration and at least two peer-reviewed sources; the textbook may be cited in addition but does not count toward the two.
The group Research Project runs from the annotated bibliography in Module/Week 3 and the outline in Module/Week 4 to the draft in Module/Week 5 and the final document in Module/Week 7, each stage with a 25-point peer evaluation; quizzes of 30 questions close every module.
Students will gain a strong foundation for critical thinking in the area of consumer decision making. A focus will be on the concepts and theories that are used to evaluate and predict consumer behavior, in addition to forecasting and analyzing the demand for products and services.
MRKT 640 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | DB Forum 1 (Course Requirements Checklist and Quiz 1 also due) | 50 | Read the Week 1 sample |
| Week 2 | DB Forum 2 (Quiz 2 also due) | 50 | Read the Week 2 sample |
| Week 3 | Research Project: Annotated Bibliography (DB Forum 3, Peer Evaluation and Quiz 3 also due) | 90 | Read the Week 3 sample |
| Week 4 | Research Project: Outline (DB Forum 4, Peer Evaluation and Quiz 4 also due) | 90 | Read the Week 4 sample |
| Week 5 | DB Forum 5 (Research Project Draft, Peer Evaluation and Quiz 5 also due) | 50 | Read the Week 5 sample |
| Week 6 | DB Forum 6 (Quiz 6 also due) | 50 | Read the Week 6 sample |
| Week 7 | Research Project: Final Document (DB Forum 7, Peer Evaluation and Quiz 7 also due) | 100 | Read the Week 7 sample |
| Week 8 | DB Forum 8 (Quiz 8 also due) | 50 | Read the Week 8 sample |
Where MRKT 640 papers lose points
MRKT 640 work slips when forum posts define chapter terms without applying them to a purchase, when replies fall short of 450 words or lack their own two journal sources, when annotations repeat abstracts instead of judging the studies, and when the group paper reads as separate essays rather than one argument.
Using a MRKT 640 sample well
The samples draw on Mothersbaugh and Hawkins, Ajzen, Armitage and Conner, Sheeran, Carrington and colleagues, Bardhi and Eckhardt, Zeithaml, de Mooij and Hofstede, Belk, Oliver, Wood, Tax and colleagues, Iyengar and Lepper, John, Calvert and Delmas and Burbano.
MRKT 640 questions, answered
What textbook is read in MRKT 640?
Consumer Behavior: Building Marketing Strategy by Mothersbaugh and Hawkins, listed in the course schedule as Hawkins and Mothersbaugh (2016), read in order from chapter 1 to chapter 20.
How long are MRKT 640 forum posts?
Each thread runs at least 600 words and each of the two replies at least 450, and every one of the three posts needs Scripture and two peer-reviewed sources.
Is the MRKT 640 Research Project a group assignment?
Yes; groups build it in four stages: 15 annotated articles, then a full-sentence outline, then a draft and finally a 10-to-15-page document, with a peer evaluation at each stage.
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