MRKT 600 Applied Market Research Sample Papers, Week by Week

Liberty University · MS in Marketing · Business and accounting · Updated

MRKT 600 walks one research topic from approval to a full prospectus, reading Alreck and Settle's survey handbook, Creswell's research design text and Moskowitz and Gofman on experimentation. The samples follow a single question, how adults weigh physician star ratings against written comments when choosing primary care, through a twenty-source review, two coded interviews, forums on design, sampling and experiments, a 62-person pilot survey and a prospectus for a national survey experiment.

CourseMRKT 600 Applied Market Research (MRKT600)
Credit hours3
ProgramMS in Marketing
Length8 Module/Weeks, online
Weeks with written work8 of 8
Samples on this site8 week sample papers
SourcesLiberty's 2026-2027 catalog and the published MRKT 600 course guide
UpdatedOctober 2026

What MRKT 600 covers

Module/Week 1 runs Monday to Friday and the later modules Saturday to Friday; the CITI human subjects course is completed in Module/Week 2 alongside the literature review, before any interviews or surveys are run.

Forums fall in Modules/Weeks 1, 3, 5, 6 and 7, the first, fourth and fifth worth 50 points and the second and third 100; the prospectus counts at least 20 pages of text, excluding the title page, abstract, references and appendices.

Liberty's 2026-2027 catalog describes MRKT 600 Applied Market Research this way:
This course will provide learners with the latest theory and practices in marketing research. Building on the knowledge and skills attained in BUSI 614 Marketing Research, students will identify and apply the right techniques appropriate for the context to develop viable action plans for marketing management and (future) clients.

MRKT 600 week by week, with the sample for each

WeekWritten work in the course guidePointsSample
Week 1Research Topic Selection (DB Forum 1 also due)50Read the Week 1 sample
Week 2Literature Review (CITI Certification also due)150Read the Week 2 sample
Week 3DB Forum 2100Read the Week 3 sample
Week 4Interview Transcripts100Read the Week 4 sample
Week 5DB Forum 3100Read the Week 5 sample
Week 6DB Forum 450Read the Week 6 sample
Week 7Survey Instrument (DB Forum 5 also due)100Read the Week 7 sample
Week 8Qualitative or Quantitative Research Prospectus200Read the Week 8 sample

Where MRKT 600 papers lose points

MRKT 600 work slips when the review summarizes sources one by one instead of by theme, when transcripts are summarized rather than verbatim, when survey items do not match the planned tests, and when the prospectus repeats earlier assignments instead of building a design with a justified sample size, or when the prospectus ignores the pilot findings it reports.

Using a MRKT 600 sample well

The samples draw on Alreck and Settle, Creswell, Moskowitz and Gofman, Braun and Clarke, Cohen, Faul and colleagues, Chevalier and Mayzlin, Hennig-Thurau and colleagues, Gao and colleagues, Lagu and colleagues, Terlutter and colleagues, Xu and colleagues, Han and colleagues and Daskivich and colleagues.

MRKT 600 questions, answered

What are the MRKT 600 readings?

Three texts carry the course: a survey research handbook by Alreck and Settle, Creswell on qualitative, quantitative and mixed methods design, and Moskowitz and Gofman on experimentation.

Do I need CITI training for MRKT 600?

Yes; the CITI human subjects research course is a 50-point Module/Week 2 requirement, completed before the interviews in Module/Week 4 and the survey in Module/Week 7.

What is the largest assignment in MRKT 600?

The 200-point research prospectus in Module/Week 8, qualitative or quantitative by the student's choice, at least 20 pages of text with required sections.

Ask for a custom MRKT 600 sample

Send the Module/Week, the instructions and the rubric from your Canvas course, and a writer in your field drafts a sample to them in 24 to 48 hours. The first custom sample is free.

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