| Course | BUSI 607 Developing Global Markets (BUSI607) |
|---|---|
| Credit hours | 3 |
| Program | MBA |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 607 course guide |
| Updated | October 2026 |
What BUSI 607 covers
The second half of the Geringer, McNett and Ball text, Modules 9 through 14 plus two bonus modules, is covered at one module per week, with presentations and three assigned articles; Eldred's God Is at Work, chapters 1 through 14, is read in Module/Week 5 for the Business and Missions Paper.
Each of eight forums asks for a researched report of at least 500 words on a key concept from the text, with page references and citations, and substantive responses, 200 words or longer, to three classmates, except in Module/Weeks 1 and 7, when only the report is required.
This course provides an organizational analysis framework within which a firm's market-based global operations can be analyzed, understood, and undertaken. Particular focus will be placed on international competitive strategy, the assessment of global markets, modes of entry, workforce planning and development, and global operations and supply chain management.
BUSI 607 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | DB Forum 1 (Course Requirements Checklist and Class Introductions also due) | 75 | Read the Week 1 sample |
| Week 2 | DB Forum 2 | 75 | Read the Week 2 sample |
| Week 3 | DB Forum 3 | 75 | Read the Week 3 sample |
| Week 4 | DB Forum 4 | 75 | Read the Week 4 sample |
| Week 5 | Business and Missions Paper (DB Forum 5 also due) | 100 | Read the Week 5 sample |
| Week 6 | Marketing Plan Paper: Outline (DB Forum 6 also due) | 50 | Read the Week 6 sample |
| Week 7 | DB Forum 7 | 75 | Read the Week 7 sample |
| Week 8 | Marketing Plan Paper: Final (DB Forum 8 also due) | 250 | Read the Week 8 sample |
Where BUSI 607 papers lose points
BUSI 607 work loses points when a key concept report defines a term without research or application, when replies fall under 200 words or merely agree, when the missions paper summarizes Eldred chapter by chapter instead of analyzing his claims, and when the marketing plan offers a generic plan not adapted to the chosen country.
Using a BUSI 607 sample well
The samples draw on research about the integration-responsiveness framework, regional strategy, psychic distance and the Uppsala model, born globals, market screening, first movers, transaction cost entry mode theory, joint ventures, country of origin, ethnocentrism and animosity, gray markets, expatriate adjustment, cultural intelligence, trust and economic growth, brand globalness and social media marketing.
BUSI 607 questions, answered
What is the BUSI 607 Marketing Plan Paper?
A 16-page research-based plan due in Module/Week 8 for introducing a new product or service into a foreign country, with at least eight scholarly references beyond the textbooks and the Bible, preceded by an outline in Module/Week 6.
How do BUSI 607 discussion forums work?
Each week the student posts a key concept report of at least 500 words with page references and responds to three classmates at 200 words or more apiece, except in Module/Weeks 1 and 7, when no replies are required.
What books does BUSI 607 use?
Geringer, McNett and Ball's International Business, Modules 9 through 14 and two bonus modules, and Eldred's God Is at Work, which supports the Business and Missions Paper.
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