| Course | BUSI 528 Strategic Management and Marketing for Health Professionals (BUSI528) |
|---|---|
| Credit hours | 3 |
| Program | MS in Healthcare Administration |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 528 course guide |
| Updated | October 2026 |
What BUSI 528 covers
Berkowitz's Essentials of Health Care Marketing is read two chapters a module/week through the seventh, with a presentation each week and a website in the last.
Every forum thread needs 500 words and every reply 450, each with two peer-reviewed sources and a biblical integration. Six papers of at least 500 words follow the same source rule, the sales presentation runs seven to ten minutes with five scholarly references, and the group case study analysis runs 1,500 to 2,000 words with four peer-reviewed sources.
Focused on creating strategies and exploring models for gaining a competitive edge in the healthcare marketplace. Students will explore the importance of strategic planning in healthcare; internal and external environmental assessment; marketing healthcare services; strategy formulation, implementation, evaluation, and long term control.
BUSI 528 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Marketing Strategy Paper (Course Requirements Checklist, Class Introductions and Discussion Board Forum 1 also due) | 50 | Read the Week 1 sample |
| Week 2 | Marketing Application Paper (Discussion Board Forum 2 also due) | 50 | Read the Week 2 sample |
| Week 3 | Market Segmentation Paper (Discussion Board Forum 3 also due) | 50 | Read the Week 3 sample |
| Week 4 | Product Strategy Paper (Discussion Board Forum 4 and Sales Presentation Topic and Reference Page also due) | 50 | Read the Week 4 sample |
| Week 5 | Vertical Integration Paper (Discussion Board Forum 5 also due) | 50 | Read the Week 5 sample |
| Week 6 | Case Study (Discussion Board Forum 6 also due) | 50 | Read the Week 6 sample |
| Week 7 | Sales Presentation Final Submission | 150 | Read the Week 7 sample |
| Week 8 | Group Case Study Analysis (Discussion Board Forum 7 and Course Wrap-Up Forum also due) | 150 | Read the Week 8 sample |
Where BUSI 528 papers lose points
Students lose points in BUSI 528 when papers describe marketing concepts without applying them to the provided scenario, when objectives cannot be measured, when the two peer-reviewed sources are general marketing articles that say nothing about the health care audience and when the sales presentation sells features instead of answering the buyer's problem.
Using a BUSI 528 sample well
Each sample states the scenario in a few lines, applies the week's chapters in order and lets research on the actual audience shape at least one decision. Swap in the scenario your course provides and keep the habit of defining one audience precisely and naming what success would look like in numbers.
BUSI 528 questions, answered
What textbook does BUSI 528 use?
Eric Berkowitz's Essentials of Health Care Marketing, two chapters a module/week from strategy and consumer behavior through segmentation, product, price, place, promotion and sales.
What is the BUSI 528 sales presentation about?
A seven to ten minute sales team presentation on a chemical dependency program, with a reference slide of at least five scholarly sources and a topic and reference page due three weeks earlier.
How long is the BUSI 528 group case study analysis?
Groups write 1,500 to 2,000 words in current APA format on a provided case, with at least four peer-reviewed sources and a biblical integration, due in the last module/week.
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