| Course | BUSI 520 Strategic Marketing Management (BUSI520) |
|---|---|
| Credit hours | 3 |
| Program | MBA |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 520 course guide |
| Updated | October 2026 |
What BUSI 520 covers
Kotler and Keller's Marketing Management is read three chapters at a time, from defining marketing and gathering market information through consumer and business markets, segmentation, positioning and brand equity to product, service, pricing, channel and communication decisions, with three open-book quizzes of 50 questions in two hours each.
Each group picks a product no other group has, and every member writes each project section as an individual paper of two to four pages with a title page listing the questions addressed; the group then compiles the sections into one report with a two-page recommendations and conclusions section.
This course is designed to provide the student with a working knowledge of the steps involved in the analytical and decision-making processes involved in formulating, implementing and controlling a strategic marketing program for a product market entry.
BUSI 520 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Integration of Faith and Learning Essay I (Course Requirements Checklist, Class Introductions and Group Consensus Report also due) | 40 | Read the Week 1 sample |
| Week 2 | MMGP: Background Information (Topic Identification and Quiz 1 also due) | 85 | Read the Week 2 sample |
| Week 3 | MMGP: Market Analysis | 85 | Read the Week 3 sample |
| Week 4 | General Discussion (Quiz 2 also due) | 75 | Read the Week 4 sample |
| Week 5 | MMGP: Positioning/Competition/Branding | 85 | Read the Week 5 sample |
| Week 6 | MMGP: Services/Pricing (Integration of Faith and Learning Essay II also due) | 85 | Read the Week 6 sample |
| Week 7 | MMGP: Promotions/Marketing (research paper draft also shared) | 85 | Read the Week 7 sample |
| Week 8 | MMGP: Research Paper Final Submission (Quiz 3 also due) | 100 | Read the Week 8 sample |
Where BUSI 520 papers lose points
BUSI 520 work loses points when a project section lists facts without applying the chapters' concepts, when segments are named but never evaluated, when a pricing section reports a price without explaining its logic, when the final report reads as five separate papers, and when fewer than 25 scholarly sources support the compiled report.
Using a BUSI 520 sample well
The samples draw on research about market orientation, identity and brand meaning, segmentation, brand personality and brand communities, brand equity and extensions, price as a quality signal, word of mouth and viral content, shocking advertising, greenwashing and sustainable consumption, with Kotler and Keller and Scripture.
BUSI 520 questions, answered
What is the BUSI 520 Marketing Management Group Project?
A semester-long group analysis of one product or service, written as five individual sections, background, market analysis, positioning and branding, services and pricing, and promotions, then compiled into a final report.
What are the BUSI 520 faith integration essays?
Two 40-point essays of at least 500 words, in Module/Weeks 1 and 6, reflecting on an assigned verse of Scripture and relating it to marketing management in APA format.
What textbook does BUSI 520 use?
Kotler and Keller's Marketing Management, 15th edition, read in full over eight weeks, from the marketing concept through segmentation, branding, pricing, channels and integrated communications.
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