| Course | BUSI 436 Digital Marketing in a Virtual World (BUSI436) |
|---|---|
| Credit hours | 3 |
| Program | BS in Business Administration |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 8 of 8 |
| Samples on this site | 8 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 436 course guide |
| Updated | October 2026 |
What BUSI 436 covers
Roberts and Zahay's Internet Marketing is read about a chapter every other module/week with review weeks between, alongside MindTap quizzes. Every module/week brings a forum whose thread and two replies must each cite two peer-reviewed articles and include a biblical integration.
Outcome papers in Modules/Weeks 2, 4 and 6 develop segments of an Internet marketing plan in at least 1,000 words with two scholarly sources; research papers in Modules/Weeks 3, 5, 7 and 8 need 1,500 words, two scholarly sources, the textbook and the Bible; the Final Project in Module/Week 8 compiles the plan in at least 4,000 words with eight scholarly references.
Students explore the principles required to successfully practice marketing in the virtual world of social media and electronic commerce between and among businesses and consumers.
BUSI 436 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Discussion Board Forum 1 (MindTap quiz and interactive exercise also due) | 50 | Read the Week 1 sample |
| Week 2 | Internet Marketing Plan Outcome Paper 1 (Forum 2 and quiz also due) | 75 | Read the Week 2 sample |
| Week 3 | Research Paper 1 (Forum 3 and quiz also due) | 35 | Read the Week 3 sample |
| Week 4 | Internet Marketing Plan Outcome Paper 2 (Forum 4 and quiz also due) | 75 | Read the Week 4 sample |
| Week 5 | Research Paper 2 (Forum 5 also due) | 35 | Read the Week 5 sample |
| Week 6 | Internet Marketing Plan Outcome Paper 3 (Forum 6 and quiz also due) | 75 | Read the Week 6 sample |
| Week 7 | Research Paper 3 (Forum 7 also due) | 35 | Read the Week 7 sample |
| Week 8 | Internet Marketing Plan Final Project (Forum 8, quiz and Research Paper 4 also due) | 100 | Read the Week 8 sample |
Where BUSI 436 papers lose points
BUSI 436 work loses points when a forum reply lacks its own two peer-reviewed citations or Scripture, when outcome papers change the company's figures from one segment to the next, when research papers describe tools without research behind them, and when the final project pastes the outcome papers together without a summary, calendar or measurement plan.
Using a BUSI 436 sample well
The samples draw on research about digital marketing frameworks, social and mobile marketing, online trust, decision aids, online reviews, mobile search, firm-generated social content, privacy controls, organic and paid search, ad position, personalized email, brand post popularity and owned and earned media, with Roberts and Zahay's textbook and Scripture.
BUSI 436 questions, answered
How long are BUSI 436 forum posts?
Each week's thread runs about 500 words and each of two replies about 300 words, and the thread and each reply must cite two peer-reviewed articles and include a biblical integration.
What is the BUSI 436 Internet Marketing Plan?
A plan built in three outcome papers of at least 1,000 words in Modules/Weeks 2, 4 and 6, then compiled into a final project of at least 4,000 words with eight scholarly references in Module/Week 8.
What textbook does BUSI 436 use?
Roberts and Zahay's Internet Marketing: Integrating Online and Offline Strategies (2018), read with MindTap quizzes and an interactive exercise.
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