BUSI 430 Promotion Strategy Sample Papers, Week by Week

Liberty University · BS in Business Administration · Business and accounting · Updated

BUSI 430 studies promotion within integrated marketing communications: planning, creating and evaluating advertising, digital and social media, sales promotion, public relations and personal selling so they speak with one voice. The samples below cover every written week: essays on brand equity, judging advertising and word of mouth, forums on promotions opportunity analysis, humor and fear appeals, digital marketing and ethical evaluation, and a complete IMC plan for a regional coffee roaster.

CourseBUSI 430 Promotion Strategy (BUSI430)
Credit hours3
ProgramBS in Business Administration
Length8 Module/Weeks, online
Weeks with written work8 of 8
Samples on this site8 week sample papers
SourcesLiberty's 2026-2027 catalog and the published BUSI 430 course guide
UpdatedOctober 2026

What BUSI 430 covers

Clow and Baack's Integrated Advertising, Promotion, and Marketing Communications is read by section, with a presentation and a website most module/weeks; four open-book exams of 30 questions with 45 minutes fall in Modules/Weeks 2, 4, 6 and 8.

Forums in the even modules/weeks ask for a thread of at least 300 words citing the textbook and one other source and a reply of at least 300 words with a citation. Essays in Modules/Weeks 1, 3 and 5 need 1,000 words and five outside sources, and the IMC Project in Module/Week 7 needs 5,000 words, fifteen references, a title page and an abstract.

Liberty's 2026-2027 catalog describes BUSI 430 Promotion Strategy this way:
This course is open to students who desire to understand the function of Promotion within a company's Integrated Marketing Communications (IMC) plan. Emphasis is on planning, creating, and evaluating advertising, sales promotion, and publicity strategies to communicate most effectively across the optimum blend of media channels.

BUSI 430 week by week, with the sample for each

WeekWritten work in the course guidePointsSample
Week 1Essay 1100Read the Week 1 sample
Week 2Discussion Board Forum 1 (Exam 1 also due)55Read the Week 2 sample
Week 3Essay 2100Read the Week 3 sample
Week 4Discussion Board Forum 2 (Exam 2 also due)55Read the Week 4 sample
Week 5Essay 3100Read the Week 5 sample
Week 6Discussion Board Forum 3 (Exam 3 also due)55Read the Week 6 sample
Week 7IMC Project240Read the Week 7 sample
Week 8Discussion Board Forum 4 (Exam 4 also due)55Read the Week 8 sample

Where BUSI 430 papers lose points

BUSI 430 work loses points when essays rely on the textbook instead of five outside sources, when replies fall under 300 words or skip the citation, when the IMC Project lists promotional tools without one positioning and message running through them, and when objectives are not measurable or tied to the budget.

Using a BUSI 430 sample well

The samples draw on research about customer-based brand equity, brands as signals, media synergy, integrating communications across the path to purchase, advertising elasticities, split-cable advertising experiments, television advertising returns, humor and fear appeals, word of mouth and reviews, influencer effectiveness, online advertising, sales promotions, cause marketing and marketing productivity.

BUSI 430 questions, answered

How long are BUSI 430 forum posts?

Threads run at least 300 words with one textbook citation and one other citation, and the reply to a classmate also runs at least 300 words with at least one citation.

What is the BUSI 430 IMC Project?

An integrated marketing communications plan of at least 5,000 words, excluding title page, abstract and references, with fifteen or more references, due in Module/Week 7 for 240 points.

What textbook does BUSI 430 use?

Clow and Baack's Integrated Advertising, Promotion, and Marketing Communications (2018), read section by section from IMC foundations to evaluation.

Ask for a custom BUSI 430 sample

Send the Module/Week, the instructions and the rubric from your Canvas course, and a writer in your field drafts a sample to them in 24 to 48 hours. The first custom sample is free.

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