| Course | BUSI 332 Consumer Behavior (BUSI332) |
|---|---|
| Credit hours | 3 |
| Program | BS in Business Administration |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 7 of 8 |
| Samples on this site | 7 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 332 course guide |
| Updated | October 2026 |
What BUSI 332 covers
The course reads Babin and Harris's CB two or three chapters a module/week, from value and the consumer decision process through perception, learning, motivation, personality, attitudes and group and cultural influences to consumption and post-purchase behavior, with a quiz every module/week.
Threads run 400 to 500 words with two peer-reviewed sources and replies 250 to 350 words with one. The consumer behavior profile is at least 1,000 words, the case study response at least 1,000 words with two scholarly sources and the Bible, and the marketing plan 15 to 20 pages with ten scholarly sources and an abstract.
Students in this course demonstrate their knowledge of consumer acquisition, consumption, and disposal of products and services. Students analyze buyer behavior of individual consumers, business, and governments and evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior.
BUSI 332 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Discussion Board Forum 1 Thread (Quiz 1 also due) | 60 | Read the Week 1 sample |
| Week 2 | Discussion Board Forum 1 Replies (Quiz 2 also due) | 30 | Read the Week 2 sample |
| Week 3 | Discussion Board Forum 2 Thread and Replies (Quiz 3 also due) | 90 | Read the Week 3 sample |
| Week 4 | Consumer Behavior Profile (Quiz 4 also due) | 100 | Read the Week 4 sample |
| Week 5 | Discussion Board Forum 3 Thread and Replies (Quiz 5 also due) | 90 | Read the Week 5 sample |
| Week 6 | Case Study (course-provided case questions) | No written paper this week | |
| Week 7 | Discussion Board Forum 4 Thread and Replies (Quiz 7 also due) | 90 | Read the Week 7 sample |
| Week 8 | Marketing Plan (Quiz 8 also due) | 200 | Read the Week 8 sample |
Where BUSI 332 papers lose points
BUSI 332 work loses points when forum posts use popular articles instead of peer-reviewed research, when the profile lists demographics without psychographics or buying behavior, and when the marketing plan proposes tactics that do not follow from the profile it was meant to build on.
Using a BUSI 332 sample well
The samples draw on research about hedonic and utilitarian value, goals and motivation, attitudes, reference groups and word of mouth, with a target segment profile and marketing plan for an existing brand built from public sources.
BUSI 332 questions, answered
What textbook does BUSI 332 use?
Babin and Harris's CB, seventh edition, read across sixteen chapters with a presentation and a 30-question quiz every module/week.
What is the BUSI 332 Consumer Behavior Profile?
A profile of at least 1,000 words describing the demographics, psychographics and buying behavior of a target segment for an existing product brand, with a title page and references.
How long is the BUSI 332 marketing plan?
Fifteen to twenty pages of body text, with the title page, abstract and reference list left out of the count, with at least ten scholarly sources, building on the consumer behavior profile to increase demand for the brand.
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