MRKT 690 Marketing Strategy Capstone Sample Papers, Week by Week

Liberty University · MS in Marketing · Business and accounting · Updated

MRKT 690 reads Brunson's custom capstone text with two case studies on a simulation company. The samples choose a target segment for a regional e-bike maker, argue for value-based pricing at a dental scheduling software company, compare TikTok's rise with Quibi's collapse in short-form mobile video, trace how Netflix and Blockbuster met the shift from rental stores to streaming, and value six marketing projects to allocate a $1.5 million budget.

CourseMRKT 690 Marketing Strategy Capstone (MRKT690)
Credit hours3
ProgramMS in Marketing
Length8 Module/Weeks, online
Weeks with written work8 of 8
Samples on this site5 week sample papers
SourcesLiberty's 2026-2027 catalog and the published MRKT 690 course guide
UpdatedOctober 2026

What MRKT 690 covers

The two forums fall in Modules/Weeks 2 and 3, each with a 500-word thread citing two scholarly sources and two replies of at least 200 words; the Group Consensus Report and the Integration of Faith and Learning essay are due in Module/Week 1.

The individual research reports, at least 750 words each, come in Modules/Weeks 4 and 6, the group case study reports of at least 15 pages with 20 peer-reviewed citations in Modules/Weeks 5 and 8, and the valuation exercise in Module/Week 7.

Liberty's 2026-2027 catalog describes MRKT 690 Marketing Strategy Capstone this way:
This course serves as the capstone for the Masters of Science in Marketing. Students integrate the concepts, techniques, and knowledge of the marketing core concepts. Students will analyze and develop comprehensive marketing strategies. This course may not be substituted for or transferred from another institution. Student must enroll in this course during their last term in the program.

MRKT 690 week by week, with the sample for each

WeekWritten work in the course guidePointsSample
Week 1Group Consensus Report and Integration of Faith and Learning essay100Ask for this week free
Week 2DB Forum 1100Read the Week 2 sample
Week 3DB Forum 2100Read the Week 3 sample
Week 4Individual Research Report: Growth Strategies150Read the Week 4 sample
Week 5Case Study Group Report: Growth Strategies (simulation case not public)150Ask for this week free
Week 6Individual Research Report: Demand Shift Strategies150Read the Week 6 sample
Week 7Market Project Valuation Exercise100Read the Week 7 sample
Week 8Case Study Group Report: Demand Shift Strategies (simulation case not public)150Ask for this week free

Where MRKT 690 papers lose points

MRKT 690 work slips when a research report tells a company's story without analyzing why its strategy fit or failed the market, when facts about real companies go unsourced, when valuation reports discount cash flows incorrectly or ignore the budget limit, and when forum threads list frameworks without choosing a strategy.

Using a MRKT 690 sample well

The samples draw on Narver and Slater, Day and Wensley, Szymanski and colleagues, Golder and Tellis, Lieberman and Montgomery, Hinterhuber, Noble and Gruca, Homburg and colleagues, Rogers, Chandy and Tellis, Tripsas and Gavetti, Srivastava and colleagues, Rust and colleagues and Gupta and colleagues.

MRKT 690 questions, answered

What textbook does MRKT 690 use?

A custom package by Brunson, Marketing Strategy Capstone: MRKT 690 (2015), with two case studies on a simulation company used for the group reports and the valuation exercise.

Is MRKT 690 group work?

Partly; students join a group for the two case study reports and the consensus report, while the forums, research reports, valuation exercise and faith essay are individual.

How long are the MRKT 690 case study reports?

At least 15 double-spaced pages, excluding the title page, contents, bibliography and appendices, with at least 20 citations from reputable peer-reviewed sources.

Ask for a custom MRKT 690 sample

Send the Module/Week, the instructions and the rubric from your Canvas course, and a writer in your field drafts a sample to them in 24 to 48 hours. The first custom sample is free.

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