MRKT 670 Brand Management Sample Papers, Week by Week

Liberty University · MS in Marketing · Business and accounting · Updated

MRKT 670 reads Keller's Strategic Brand Management from brand equity and positioning through brand elements, measurement, architecture, extensions and brands over time. The samples weigh whether a family hardware store should trade its name for a cooperative's, rename a bakery chain that outgrew its first name, measure a pet food brand's equity for new owners, and audit a regional ice cream brand losing ground to improving store brands, from its Module/Week 2 proposal to the Module/Week 7 course project.

CourseMRKT 670 Brand Management (MRKT670)
Credit hours3
ProgramMS in Marketing
Length8 Module/Weeks, online
Weeks with written work6 of 8
Samples on this site5 week sample papers
SourcesLiberty's 2026-2027 catalog and the published MRKT 670 course guide
UpdatedOctober 2026

What MRKT 670 covers

Each forum thread falls between 500 and 750 words, with replies of 250 to 300, each post with two scholarly references and a biblical integration; forums fall in Modules/Weeks 1, 3, 5 and 7, and the midterm and final exams in Modules/Weeks 4 and 8.

The two case studies, in Modules/Weeks 3 and 6, answer the questions at the end of cases printed in the textbook in at least 2,000 words each, and the brand audit proposal and course project bracket the course in Modules/Weeks 2 and 7.

Liberty's 2026-2027 catalog describes MRKT 670 Brand Management this way:
Students will analyze the function of brand management as it relates to marketing strategy and decisions. Students will study brand concepts in areas of: building sustainable brands, brand equity and brand management strategies.

MRKT 670 week by week, with the sample for each

WeekWritten work in the course guidePointsSample
Week 1DB Forum 1 (Course Requirements Checklist also due)75Read the Week 1 sample
Week 2Brand Audit: Proposal (Integration of Faith and Learning Paper also due)50Read the Week 2 sample
Week 3DB Forum 2 (Case Study 1 also due)75Read the Week 3 sample
Week 4Midterm Exam onlyNo written paper this week
Week 5DB Forum 375Read the Week 5 sample
Week 6Case Study 2 on a case printed in the textbook100Ask for this week free
Week 7Brand Audit: Course Project (DB Forum 4 also due)200Read the Week 7 sample
Week 8Final Exam onlyNo written paper this week

Where MRKT 670 papers lose points

MRKT 670 work slips when posts run past their 750- or 300-word ceilings, when a brand audit relies only on secondary sources and never reports what customers think, when recommendations do not follow from findings, and when fewer than five of the audit's ten references come from marketing journals.

Using a MRKT 670 sample well

The samples draw on Keller's textbook and his customer-based brand equity model, Erdem and Swait, Fournier, Aaker, Thomson and colleagues, Park and colleagues, Lowrey and Shrum, Henderson and Cote, Walsh and colleagues, Yoo and Donthu, Ailawadi and colleagues, Keiningham and colleagues, Steenkamp and colleagues, Aaker and Keller and Völckner and Sattler.

MRKT 670 questions, answered

What textbook does MRKT 670 use?

Keller's Strategic Brand Management: Building, Measuring, and Managing Brand Equity (2013), read from chapter 1 through chapter 15 across the eight modules.

How long are MRKT 670 forum posts?

A thread must land between 500 and 750 words and each reply between 250 and 300, with two scholarly references and a biblical integration in every post.

What is the largest assignment in MRKT 670?

The 200-point Brand Audit: Course Project in Module/Week 7, at least 2,500 words on the student's chosen brand with ten scholarly references.

Ask for a custom MRKT 670 sample

Send the Module/Week, the instructions and the rubric from your Canvas course, and a writer in your field drafts a sample to them in 24 to 48 hours. The first custom sample is free.

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