| Course | BUSI 439 Conversion and Optimization (BUSI439) |
|---|---|
| Credit hours | 3 |
| Program | BS in Business Administration |
| Length | 8 Module/Weeks, online |
| Weeks with written work | 5 of 8 |
| Samples on this site | 5 week sample papers |
| Sources | Liberty's 2026-2027 catalog and the published BUSI 439 course guide |
| Updated | October 2026 |
What BUSI 439 covers
Roberts and Zahay's Internet Marketing is read out of order, beginning with chapter 13 and ending with a review of chapter 12, with a case study in most modules/weeks and timed MindTap chapter quizzes of 22 questions, each taken in one 45-minute sitting.
The three Group Case Study Projects in Modules/Weeks 1, 3 and 5 each need 1,500 words, three primary sources besides the textbook and measurable results, with members rotating among Project Leader, Editor and Technical Writer; the Project Overview in Module/Week 6 sets out 7 to 9 headings and a 100-word introduction, and the strategy plan in Module/Week 8 runs 4,000 words with eight scholarly references.
This course covers the principles, functions, and techniques of web analytics, site optimization, and conversion strategies related to digital marketing. The information covered in this course will provide students with knowledge of how to successfully reach and influence potential consumers and convert them into customers. The course also covers the financial impact of conversation strategies on the firm.
BUSI 439 week by week, with the sample for each
| Week | Written work in the course guide | Points | Sample |
|---|---|---|---|
| Week 1 | Group Case Study Project 1 (Forum 1 thread also due) | 80 | Read the Week 1 sample |
| Week 2 | Forum 1 replies and chapter 13 quiz only | No written paper this week | |
| Week 3 | Group Case Study Project 2 (Forum 2 thread and quiz also due) | 80 | Read the Week 3 sample |
| Week 4 | Forum 2 replies and chapter 16 quiz only | No written paper this week | |
| Week 5 | Group Case Study Project 3 (Forum 3 thread and quiz also due) | 80 | Read the Week 5 sample |
| Week 6 | Project Overview and Introduction (Forum 3 replies and quiz also due) | 50 | Read the Week 6 sample |
| Week 7 | Forum 4 thread and chapter 12 quiz only | No written paper this week | |
| Week 8 | Conversion and Optimization Strategy Plan (Forum 4 replies also due) | 150 | Read the Week 8 sample |
Where BUSI 439 papers lose points
BUSI 439 papers lose points when the business problem is described in general terms instead of the case's numbers, when strategies arrive without a metric, baseline and target, when reports that credit the last click are taken at face value, and when the final plan's headings or figures drift from the Week 6 overview.
Using a BUSI 439 sample well
The samples draw on research about cart abandonment, shipping fees, controlled web experiments, website usability and trust, website morphing, multichannel attribution, retargeting, store inventory shown online, review wording, clickstream conversion, marketing analytics and customer lifetime value, with Roberts and Zahay's textbook.
BUSI 439 questions, answered
Are the BUSI 439 case studies group work?
Yes; teams write three case papers of at least 1,500 words, each member taking a different role on each, and the whole team shares the grade.
What is the BUSI 439 final assignment?
The Conversion and Optimization Strategy Plan, an individual paper of at least 4,000 words with eight scholarly references, outlined first in the Project Overview and Introduction of Module/Week 6.
What textbook does BUSI 439 use?
Roberts and Zahay's Internet Marketing text (2018 edition), read from chapter 13 onward, with timed MindTap quizzes on the assigned chapters.
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